AB
TV-am in its first few weeks can hardly be compared to the programme it quickly became.
As I say, GMTV lost viewers.. but relatively few of them went to BBC Breakfast. They just went. BBC Breakfast became the market leader by default.
Also, this is a daft point, but how many of GMTV's viewers ever watched The One Show so really know who Adrian and Christine are? They'd only know them second hand from the papers. I'd have thought the bulk of GMTV's core audience were likely to have been Emmerdale fans and certainly core ITV1 viewers.
As I say, GMTV lost viewers.. but relatively few of them went to BBC Breakfast. They just went. BBC Breakfast became the market leader by default.
Also, this is a daft point, but how many of GMTV's viewers ever watched The One Show so really know who Adrian and Christine are? They'd only know them second hand from the papers. I'd have thought the bulk of GMTV's core audience were likely to have been Emmerdale fans and certainly core ITV1 viewers.