Daybreak

How transparently 'diverse' are the Lorraine titles!? Lorraine Kelly having tea with a white lady, black lady, mixed race lady, asian lady and chinese lady?

It did, and they do look very out-dated. You would have thought something similar to BARCOs would have sufficed, but I suspect they were too pricey?

Cannot offend anyone these day's & ITV don't want to start of with bad press.

Well ive just been over on the daybreak website and I was plesently suprized but no mention of Greg Eastel , Nick Dixion, Lucy Watson and Gavin Ramujan .


From what ive seen in the itv news report i don't know what there aiming for its kind of like this morning mixed with loose women for me.

You know it shows them all sitting round the table on the sofa's are they going to be there all morning ?

I know some people have criticized Adrian's style and if hed suit morning tv Eammon Holmes has managed it and his attitude is quite similar.

And I take it there's no news area?

I tend to be quite cynical about the old "stock images" of varying fleshtones that you see so much of - but we've just done a focus group thing at my work and, very surprisingly, the punters warm to it very much. Overwhelmingly positive response.

You could have knocked me down with a feather, honestly.

You can see the news desk where tamzin(?) will be sat in the cap from the itv news report.

Oh I didant notice will look again sorry and thank you

I agree I know there is a lot of ethnic groups on television but it's driving it a bit over the top, looks a bit un-realistic & I thought those Lorraine titles were not supposed to be publically released until Monday, have they leaked out or something ?

I wonder where the Weather is going to be presented from, I would say we have now seen most of the studio through various caps, and I have not seen a cso screen. I hope they are not going to try and present the weather from the videowall.

Absolutely, it looks a little too trendy and clever and not very cosy.

As I've said before, outside of the BBC, there is only really 1 precedent for a successful breakfast launch. Everything else - TVam, GMTV, C4 Daily, RISE has flopped.

Daybreak is looking good and fresh (not that I'm ever up in time to watch breakfast tv) but I'm not sure it will have the mass appeal they're after

I wonder if they will do their friday song next to the video wall?

Well, there is a piano there already.