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Daybreak

Coming September 6th, 2010 (July 2010)

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IS
Inspector Sands

It's strange how they're marketing Lorraine with Daybreak, when they have made it clear that they are two different programmes, only sharing ITV Breakfast as the production team.

Makes sense to launch them both at the same time as they are jointly the replacement for GMTV and sister shows.
PT
Put The Telly On
Looking forward to the theme music but I've got a feeling it'll be 'chillout' like C4's RI:SE 2002 music for some reason.
AC
aconnell

It's strange how they're marketing Lorraine with Daybreak, when they have made it clear that they are two different programmes, only sharing ITV Breakfast as the production team.

Makes sense to launch them both at the same time as they are jointly the replacement for GMTV and sister shows.


Meh, I suppose so.
DA
David
It's strange how they're marketing Lorraine with Daybreak, when they have made it clear that they are two different programmes, only sharing ITV Breakfast as the production team.


It's also strange that they describe Daybreak as "ITV's new- look breakfast show" when it would be more accurate to just say "ITV's new breakfast show". The Lorraine programme is also described as having a 'new-look' but that is more understandable since it is an existing programme.
JO
Joshua
It looks like theres an area off to the left of the set, so we still have to see the news/weather/performance area.
IS
Inspector Sands
It looks like theres an area off to the left of the set, so we still have to see the news/weather/performance area.

The studio does go quite a way down to the left, at an angle to the window you see in the photo. When London Tonight were there that bit was used as a performance area amongst other things, it is all windowed but the view isn't as good
ST
Stuart
Doesn't bother me living up in the north that it's the focal point of the show, I like to see programmes coming from the capital.

Why?

In what way does it improve the content or production value of what you are watching?

Do you automatically assume that a programme from Leeds, for example, is of lower quality?
DO
dosxuk
Do you automatically assume that a programme from Leeds, for example, is of lower quality?


Yes. Have you seen Look Leeds? Laughing
NE
newsatten
Have to agree with most people. Set looks great. Very different, like the wodden effect and the step's etc.

Two things not sure on - the table, but it may look better once lit up etc and alos them panels either side - anyone know what there for?
NI
Nicky
I'm liking what I see so far, and the only thing I really dislike is that table. Looks like a Hallowe'en party or something. As per the content, I hope there will be a good mix of news/current affairs and lighter items and that they don't revert to fluffy old GMTV after a few weeks.

Now, if the 'focus groups' suggest it doesn't matter for ITV's breakfast programme, perhaps ITV News could kindly reinstate their london skyline ?


I was about to say the same thing. Very odd to deem a skyline view too "London-centric" for one programme only to reinstate it for another one.
NE
newsatten
Does anyone know when Lorraine ends. On the itv.com/daybreak website it says "Lorraine, from 8.30am – 9.30am." But in the press pack it says till 9:25.
DO
dosxuk
Must just be me who isn't so keen on it then. It looks a bit like what you'd get if you asked Ikea to design the old BBC News studio. There's no interesting details to the design, and it's almost completely bereft of colour - although I do notice there appears to be some LED units in the roof (compare to the Lorraine studio - lots of little detail, and lots of colour). It looks like they've gone for a very functional studio, and are just utilising the view to add interest to the picture. But with the windows that visible, they could have some very "interesting" problems with sunlight (dark mornings aren't the problem - it's the bright sunny mornings that are), the vision engineers are going to have fun with that!

I shall hold off my final decision about whether I like it or not until I've seen it on the programme - it will look completely different, of that I'm sure - but at the moment, I'm not a fan.

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