AA
And as soon as he sold the channel they were no longer interested in it.
Certainly to a lesser extent but I was surprised the later series of CBB - not so much the regular series - still got on The Star front page pretty much every day despite the connection between them and C5 ending
The only reason Channel 5 bought it back was because Desmond wanted to use it to help sell his rags. Before he bought C5, they weren't interested in bringing it back (and neither was any other channel).
And as soon as he sold the channel they were no longer interested in it.
Certainly to a lesser extent but I was surprised the later series of CBB - not so much the regular series - still got on The Star front page pretty much every day despite the connection between them and C5 ending