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TV Geek534 posts since 6 Aug 2009
Granada North West Today
Dave only worked because it was quirky and original- hence why other UKTV channels that followed suit never really had the same impact (such as Blighty and Yesterday). Plus there aren't many male skewed channels, whereas there are tonnes of female orientated channels. Branding a UKTV channel a womans name could work but it would have to be directly to Dave so it can feed off the success, and showing that in some way that the channels are related.
TV Geek534 posts since 6 Aug 2009
Granada North West Today
I think the two main points people seem to be forgetting/ignoring are that there already is a UKTV channel aimed at women, Really and it was just an April Fool's Joke...


Almost all of the UKTV channels are female skewed, people are merely discussing if the April Fools joke could work in reality. I reckon it could, I mean some of their channels are flagging and theres not much to lose.