Identify the correct year for the Pres.

How long did they use this clock? I assume no later than 1983 when they updated their symbol.

It looks rather unsatisfactory. The 'digital clock' style/font looked OK with the ATV boxed logo, but it seems pretty lost - and already somewhat dated - on this Central design.

Ha ! Never seen that before, clearly the 'home brew' based generator (probably knocked up by ATV's engineering dept during night shifts) keyed over a Central rather than ATV slide.

But wasn't this the original logo? That's the second one.
http://hub.tv-ark.org.uk/images/itvmidlands/itv_midlands_images/central/idents/central_ident_1982a.jpg

You are correct, the above was the first ident. The clock comes from VERY BOTTOM Clip:

AS you can clearly see from this clip from 1982. the Endcap is the same as that clock yet that ident is also in use.



There is that strange one again with closedown..

Anything with a blue background was from the first on-screen look - the 1983 rebrand used a black background.

How many know there is more than one version of the LWT firewall ident? Big question has to be how many different version is there?

If your wonder how it can be different, well instead of the fun fair, there used different screen from the other 15 idents, but did all 15 get used or only a small selection.

It was amazing that Central had so many variations of its logo right from day one. As you say, the animated ident was the image that you posted, but the spectrum-hued disc shown on the end-cap, weather caption and clock was also prominent - not least as the logo used in in-vision continuity.

You'll also notice the 14-striped version pre-cursor to the 'cake', again in use from day one - in both plain white, or with colour-gradients in the 14 segments.

We tend to remember the simplicity of the final 6-stripe 'cake', but there was a heck of a variation beforehand. (But let's not talk about the diagonal stripes...)

I imagine it was more a case of either: they weren't as strict with logo use as companies are today so they were just being produced or displayed willy-nilly. Or they were trying lots of versions to see which works best

Possibly.

I would suggest that it was more that someone had this wonderful idea for an ident, but then how do you represent it as a still? A white globe with a black shadow is not exactly a good image, but take the idea of the radiating colours and use those in the shadow area and you have something far better. Indeed that was the signage used on Broad Street, Birmingham.

But next you have print media, letterheads, business cards, internal stationery etc. A full colour logo would be darned expensive to print, and so again, how do you represent the globe with shadow? By the 14-stripe flat logo. Quite a good design that turned into a classic.

And the six stripe cake was probably easier for CG animation than the previous versions, which is why it supplanted them.

This little gem seems to have gone under alot of people. It was first thought Jan 90 but now it seems to be March but was it ? could have been April 90? It seems to have been very short lived.

http://hub.tv-ark.org.uk/images/itvnorthwest/itv_northwest_images/continuity/granada_id_1990a.jpg

I will have to post an updated list of said list since its been over a year since I last did.

There still a few points needing to be resolved. which at last count has been 4 years The only one that is very vage is Carlton one. I think the money is on Jan 1991 for YTV.

* Actually date when was the Cake was dropped, either 1st OR 20 April 1998
* Rough date in 1991 when Yorkshire ident changed the ITV ident : Earliest start date July 1991
* When Did Thames dump the ITV ident 28 Oct? 4 November 1991?:
* Actually date for Carlton televisions revised idents in late 1993
* Granada is there REALLY Swat team ident from 96-99???

Something NEW:

The dates weren't wrong, per say. By 16 October 1983, the station finally started broadcasting to the UK, thats not wrong what was wrong is the belelf it took until January 1984 for the rebrand but if you look at that video it must have been Oct 83 because that when the UK started to broadcast the channel.