Identify the correct year for the Pres.

I think it was mentioned already: this definitely appeared some months earlier than that...

We have a June 1997, can anyone beat that?

Here is the revised list: UPDATES: Any problems Speak up!

* More clear about Carlton
* Revised HTV
* Revised STV
* Three pieces of information is still missing...

Anglia
* Knight ident from start to 1988
* Flag come in, 21st March 1988: WE THINK
* ITV logo was added SEE page-21 http://www.tvforum.co.uk/tvhome/date-pres-38322/page-21 and http://www.tvforum.co.uk/tvhome/date-pres-38322/page-23

Border
* First Ident from Start Until 1989 Word Border Televison
* Second Ident, 1 September 1989
* An additional ident was also used: which come from an ITV promo from 1990/1991 with Word Border Televison added.
* 1st Jan 1993, Pink ident featuring a background of pastel colours. The music was retained from the generic look. Border also began to use in-vision continuity more heavily.
* 4th ident: Plain light blue slate one was in place in August, The two moving blue ones were introduced on 1st September 1995 and replaced the light blue slate one. used until 7th November 1999
* 8th Nov. 1999: Hearts idents

IVC on Border at weekends was dropped in October 1998 and on weekdays with effect from 8 November 1999,

Central
Its believe In ealry 1983 more colourful moon was used as front/end cap for TV shows
http://www.youtube.com/watch?v=4GpwyVvZyRk Autumn 1983 S3 Bullseye
More information needed.

Central Strips were introduced to the IVC studio by at least December 1982, before being added to feature in Central's own promotions in 1983

*The cake is introduced
The "one to watch" launched around August 1985 for continuity purposes only with some junctions still using announcers in-vision. At this time, the ordinary Central ident was still being used at the start of programmes. It looked a bit odd linking from the cake to the globe, but it did happen. The networked cake production animation started in 1988 and lasted for around 12 months when it was decided by the network that only static prod caps were to be used. We obviously kept the animated cake locally. Hope this is helpful. By the way, the Central presentation caption for acquired programming was replaced with a Central cake end ident.

* Cake was dropped: Last Central idents started on 1st OR 20 April 1998 using the word central instead of the cake.
* Carlton replaced Central idents on 6 September 1999

Carlton
* First Ident January 1, 1993 -- at midnight. By autumn 93 there were revised to no longer have London or anyone spoken, Please note, not all the dents were montages some were single straight Idents even up until summer 1995.
* Second ident started on 4th September 1995
* Third Ident started on Monday 25th November 1996

Granada
* Still: 1970
* Computer STill: 1984
* GOLD Still: Autumn 1986 onwards:
* Silver Still: 1988
* moving ident with IBA muisc: 1989 - April 1990
* hybrid ITV ident was used with the above ident Not sure when it first appear???

* White ident with blue box ‘Stripe’ : April 1990, it was disused locally by October 1991
* Updated ‘Stripe’ ident: October 1991 - Spring 1994
* FLAGS: Spring 1994 - Dec 1994
* Blue backgroud: Monday 2nd January 1995, 9.25am - 1999 ( after Sept 1996 used mainly for news and important progmrammes)
* weird idents: September 1996, the rest were gradually added between then and 1998. http://www.tvforum.co.uk/tvhome/date-pres-38322/page-22 see Page 22 for full list:
* hearts Nov 8th 1999 - Oct. 28th 2002

Grampian
* Grampian "In Colour" ident 1971 - 1976
* Dark Blue Ident used from 1977 - 1980, ( from 1980 - 1983 was used into News at ten )
* Black Ident 1980-85. ( from 1980 - 1983 was NOT USED into News at ten )
* first Computer Generated April 1985
* ITV ident 1 Sept 1989 until Sunday, 4th October 1998 NOTE most of the time INVision CA was used
* Full-screen St Andrews Cross: Monday 5th or Wednesday 7th October 1998 - 27th Feb 2000
*Shattering glass" ident was introduced in the second week of October 1998 as a direct replacement for the animation used during the previous week
* Blue Squares: Monday 28th February 2000
* Celeb idents 6th January 2003

HTV
* Harlech 4th March 1968
* Arial 1970 - 1987
* 3rd HTV ident September 1987 - 1989
* ITV ident: 1st September 1989 - dec 31st 1992
NOTE There were two:
~ Standard one:
~ HTV pertinently static with music playing with the " HTV ( west/wales) " sweeping in from the left to center of the screen.
* 4th HTV ident: 1st January 1993 - xmas 1994 Deep blue ident
* 5th Ident: January 1995 - 7th March 1999 wavy ident Aqua colour

* 6th Orange/water ident appear mid 1997 http://www.youtube.com/watch?feature=player_embedded&v=G-r0ptY16nk operated along side the 1995 one until both were scraped for Ident No7

* HTV FILM ident from 1997 http://www.youtube.com/watch?feature=player_detailpage&v=Aa2HrfGCfFg#t=218s
* HTV Drama Ident From 1997 : http://www.youtube.com/watch?feature=player_detailpage&v=9iWTkUn4HbE&t=50
* 7th IDENT 8th March 1999 – 7 November 1999 Yellow ident
* 8th Granada Hearts: November 8th 1999 - 1st July 01
* 9th Calrton Stars: Monday 2nd June 2001 - 2002

London Weekend Television
Start: Word London weekend television:
* In 1969 pound Coin
* In 1971 First LWT River ident "London Weekend " ( still in use in spring, plus DAVID BOWIE "Weekend show had this ident at the star of it show for broadcast on (09/07/1978)
* in 1978 updated LWT river ident " London Weekend Television" C September 1978

* LWT dropped in-vision announcers in January 1983, and either JAN OR September 83 that year introduced a new local, animated ident, bearing the slogan 'Your Weekend ITV' for voice announcements
* Addition ident appeared in 1984 " revolving '3D' logo LWT " used along with 1978 and 1983 ident . until 1986.

* On 29th August 1986 first Computer Ident, Long and short version of both
~Genesis, in which the stripes fold on letter by letter,:
~Solari, a vertical venetian blind effect seen in the London region only.
~Kids version of kids programmes of course!

* On 1st September 1989 ITV ident ( NOTE the 86 ident bought back for into into Local show in 90-92)
* On 4th September 1992,
~ flying blocks'
~ 'flare"
ITV logo appeared for Networked shows, ( ITV was dropped from both in 1994)

LWT 'flare" also had just a moving background: http://www.youtube.com/watch?feature=player_detailpage&v=iGMILgbshkM#t=144s is that an ident?

* 1995 "LONDON WEEKEND" with voice of Peter Lewis: ?????
* On 30 August 1996, updated IDENT proof http://www.designweek.co.uk/news/lwt-airs-new-logo-and-idents/1102781.article there made 5/6 different vertaions
* Hearts ident: 8 November 8th 1999
* Firewall: 24 March 2000, , with an updated version on 11/08/01.

Meridian
1st Jan 1993 Meridian's original ident
2nd ident September 1996, featuring purple colours. There were two versions
3rd ident was replaced in autumn 1998
ITV logo was added to promos and idents SEE page-21 http://www.tvforum.co.uk/tvhome/date-pres-38322/page-21 and http://www.tvforum.co.uk/tvhome/date-pres-38322/page-23
4th: 8th November 1999, Initially Meridian continued to use their 1998 yellow ident alongside the new set, usually only before regional programming.

Scottish Television
# 1965-1985 you can thank MR STV! for these
An animated ident was introduced by 1965 in which the lion would spin inside a box , though this later modified as a simple zoom in following, according to some reports, a complaint from The Lord Lyon King of Arms, the man in charge of protecting Scotland's heraldry When colour began the lion continued to zoom but in pale blue. After the start of colour broadcasting, the lion rampant symbol was replaced within a year by a stylised 'STV' logo, which during its 15 year rein, change very little. The First version showed a zooming STV, by mid 70s it was updated with the letter comforming into the centre to make "STV". Throughout the 70s until 1985, this stylised was used as either a static caption, or form up from a pattered design that was supposed to represent tartan. Accompanying the look was a clock against a blue background with the white STV logo forming a pattern across the screen. The station's first theme was a specially composed piece by Geraldo entitled Scotlandia, which began each day's broadcasting - the theme continued to be heard until August 1985, this was accompanied At the climax by a slowly rotating '3D' STV 'illuminated name block' appeared. The 3D idents were usually produced from actual moving model

1985
* On 31 August 1985 new Computer ident "Thistle" appeared ( also used for start and end caps)
* NEW Clock kept until DECEMBER 1988**
* In January 1988 a new set of Seasonal Ident were used, which were also used along side the 1985.
+Jan - MARCH: 88 on Scottish
+April - ?? : Flat looking Ident
+??- December: , Water type ident -- Dark blue, Green, yellow one, dark red and Light brown/sandy colour
Sand version of the 1985 ident for summer and Snow version of the 1985 ident for Xmas

* JANUARY 1989: A new 2D identity Blue in colour, with a plump thistle:
* NEW CLOCK, was introduced.
* 1st September STV used inconjuction with the ITV Generic look in 1989, Only last a few months before being completely dropped. by December ?
*Purple Thistle: 1st January 1993 - 3 Nov 1996
light blue/sky thistle: 4th November 1996 to 27 February 2000
* Blue Squares : 28 February 2000
* 7 January 2003, when Scottish and Grampian adopted the celebrity idents package, albeit with their own logos attached and also featuring Scottish and Grampian presenters. The package was never updated unlike ITV version which was took place in September 2003. but STV did take sky ident in 2004 for use into the lunchtime news.

Thames
* First day Ident: FROM THAMES' written in white in the Helvetica font 'Salute to Thames', composed by Johnny Hawkesworth.

2nd Thames ident in 1968:
* Black and white Sky line,
* in 1969 a new colour sky line ident come into use:
* A second colour version of the ident came into use from 1976,
* digital re-make of the ident, during 1986
* XXI' Ident, summer 1989 for its 21st birthday
* 4th September ITV ident Thames started on a monday!

In September 1990 New logo appeared:
* ITV ident which was updated with the new logo
* New skyline ident was introduce regional programming for London. http://www.youtube.com/watch?v=gMyeVfpUlmI which different audio and was only used before local shows
* late October/early Nov 1991. of the local ident with Revised music, ident was used for all junctions and programmes.

TVS
1st ident appeared 1st January 1982
2nd Ident appeared on 7 September 1987.
3rd ident appeared on Autumn 1989

TSW
* Launch identity on January 1, 1982, a
* Second Ident appeared in May 1985
* Seasonal idents: In September 1989, the station instead chose to launch seasonal idents whic

Tyne Tees
* First Colour Ident: 1969 - 79
* On 24 October 1979, the ident was modified once more to remove the word colour and to give it a more dynamic form up.
* On 5 September 1988, "Flowing Rivers"
* On Friday 1 September 1989 Tyne Tees adopted the 1989 ITV generic look.
* Tyne Tees abandoned it in May 1991. for blocky glass version, with 89 music
* Updated version on Monday 6th January 1992 - Colourful blocky glass with 89 music
* ANOTHER one: white background No idea when used in 1992: May - October 1992 ??
* Monday 5th October 1992 : The silver TTTV ident
* Monday 2nd September 1996 Channel 3 ident: ended 8th March 1998
* Monday 9th March 1998 - 8 November 1998
* Red ident of the 1998 ident for Tyne Tees 40th in Mid January for one week only

From September 1993 until 1996 when the pres department closed completely, for 99% of all programmes IVC or a static slide were used. The generic ident were replaced with ones produced by Tyne Tees.

Yorkshire
* 1969: Yorkshire TV in colour
* Jan 1982 Updated version with "colour" Dropped and updated String
# 1983: version of the Serving 6 Million Viewers animation.
# 1986 Serving 6 Million Viewers slogan from space.
# Programme slides were used into most programmes expect the news

* Jan 1987:
~ Liquid Gold ident
~ revolving chevron
~except before programmes produced by YTV - they were still introduced over a slide, probably because they didn't want to crash two chevron logos - YTV still showed the frontcaps if present on the tapes (Si-Co)

* Friday 1st 1989, Yorkshire Television adopted the first ITV generic look
~ Standard version
~ Static version with the Chevron in the middle

* ????? 1991 It was changed to show LARGE Chevron instead of the ITV Logo at the end.
* New ident where the LARGE Chevron appeared at the end instead of ITV along with NEW font for Yorkshire television
~Static version with the Chevron in the middle from 1989 was kept:

* Monday 5th September 1994 : ITV look dropped and replaced
* Monday 3rd October 1996 Channel 3 ident: ended 8th March 1998
* Monday 9th March 1998 - 8 November 1999 ( until 2002 for use in to local shows)

UTV: was it
* Friday 31st October 1980, for 21st Birthday
* Monday 7th September 1987 leading into the first edition of "Six Tonight"
FULL DETAILS page-29 http://www.tvforum.co.uk/tvhome/date-pres-38322/page-29

ITV as its self:
* 1989 Ident: 1st September ( with Thames on the 4th Sept) see: page-8 It seems around 5.10 or 5.40pm.
* Carlton Stars Monday 6 September 1999
* Granada hearts Nov 8th 1999
* Celeb idents Oct. 28th 2002

Heart pacakge: 5th Ocotber 1998
Yes, GMG regions and Border also introduced those in October 1998, about 11 months before the hearts. T
he GMG regions and Border also used the hearts breakbumper from October 1998, whereas the UNM regions
kept their regional ones until the hearts idents arrived, when they edited regional versions. Carlton, Central & Westcountry didn't initially use any of the hearts package till Carlton brought the star idents in for all the regions in September 1999, when they started using the hearts trailers and breakbumper. Personally, I'm surprised they didn't go for special Carlton ones, considering how different the idents were. Not sure what Channel were doing at the time and it's hard to find continuity on Youtube, especially as 'Channel TV' aren't good search words, but Scottish, Grampian and UTV never implemented any of the hearts look.

======================

==ALL SKY CHANNELS:==
* July 30th 1989, Sky One was born

By 30th July, Sky Channel on Astra had already gone through two idents, the version it launched was replaced by a version identical to the Sky One version but with "Channel" instead of "One". In 1990 (possibly just before the merger with BSB) there was a further change, "One" changed to "ONE" in neon yellow and this version stayed till September 1993. All of these idents were accompanied by the same soundtrack. :: Provide by RDD:

* 1 September 1993: Sky one with the colour in ONE, 1993,, was its ie linked with the new muit package?
* 1st September 1995 First Sky one "tombstone" ident
* 1st September 1996, Sky One is rebranded “Sky 1” "BLOCK"
* Saturday 1st November 1997,

Last time they were on was on Wednesday 30th September 1998 on Sky News, Sky Travel and Sky Soap.
================
* SKY ONE "BOX" 31 May 1998 ( page-19) ::: Sport August 1998, ::: Movies 10th September
*Orange idents: 7th Jan. 2002 - June 2003
* Live action: June 2003 - Sep. 21st 2004
*"C" idents: 21st September 2005
* Colouful Glass idents: 31st August 2008
* Current idents: 1st February 2011,
===================

Also UK gold Can you help?

* 1st November 1992 DOG advert
* September 1993 - blue background
* September 1994 - solid gold bar
* 1 Nov 1997 - Apr 1999 Golden fallen Apple/Arrows
* Friday 2nd April 1999 - May 2001 "Fireworks "
* 8 May 2001 - Sep 2002 - change of the "UK" in the logo but updated quirkly fireworks idents
2nd Sep. 2002 - 1st Aug. 2003 = Strange live action one

NOTE originally used on UK Gold only during the evenings, with the MK2 fireworks staying in use during the day

UK GOLD 2:
2 April 1999: UK Gold 2, which launched with the old golden objects ident.
8 May 2001: UK GOLD 2 got the original Firework idents used on UK gold Friday 2nd April 1999 - May 2001

NOTE: Eventually all of the firework idents were withdrawn from UK Gold and UK Gold 2 and the horrible people idents were used on both channels all the time. No one is sure how long that took.

* 2nd Aug. 2003 - 7th March 2004: IE THIS http://www.youtube.com/watch?v=CuPsnX7wnOo[/b][/u]
* 8th Mar 2004 - Apr 2007: renamed UKTV Gold, Same ident
* Thursday April 05 2007 - Oct 2008: gold Space hoppers
* 7 Oct 2008 - Present : Red Bee Media GOLD

Just a few things,

Granada - I'm sure you've missed out an extra striped ident here. There was the original basic white one from 1990. Then there was another bluish one from 1991, which was in turn replaced by another white one but which was far more polished then the older one. There were also seasonal idents (as seen on TV Ark) such as the Autumn one from 1990 and those flags ones which I don't think ever fully replaced the standard presentation. Also, there was the 'Granada in the North West' ident used before regional programmes which had an entirely different jingle.

LWT - there were two versions of Solari. The standard version you mentioned, where the letters form up one by one (and was used as the front cap for this era) and a shorter version where all the letters form up together, usually for a short and sweet continuity announcement. Again, these are on TV Ark and probably Youtube also.

Yorkshire - the spinning chevron from 1998 went entirely when the hearts came in. A new hearts-style ident was used for regional programmes which involved purple rotating chevrons.

Tyne Tees - I'm pretty sure the red 50th anniversary ident was 1999 not 1998. Tyne Tees' 1998 ident did continue to be used for local programmes, after the hearts idents were introduced. However, it was soon supplanted by a brand new ident sometime in early 2000 (the date is known but I don't have it at hand).

Meridian - I'm pretty sure we established that Meridian using its 1998 ident into regional programmes during the hearts area is an urban myth, largely due to a mistake on TV Ark. From what forumers from that area have said, along with some footage on the likes of Youtube, it near as definitely wasn't.

Hearts Era

GMG North (Granada, Yorkshire, Tyne Tees) - used both NPU promos and the heart break bumper from launch day. However, promos for regional programmes remained locally branded and often of a totally different design, which varied periodically and often between regions too. They all also took the idents when they finally arrived. Some GMG North hearts idents had a piano variant of the tune, which I understand was rare or non-existent in the rest of the country at the time. There was also the standard form up 'lines' version plus a 'hold' version unique to GMG North where the ident was already formed and the music started from about 30 seconds into the tune. When the network was rebranded to ITV1, most of this was abandoned and basically the 'lines' visual was used but with the music starting from about 30 seconds into the tune, like the old hold version. Very rarely, the lines version would appear with the original music. I witnessed this at least once during this period. At some point down the line, different hearts break bumpers started to appear. I think this may have been unique to GMG North but I'm not certain.

Border - also adopted the heart break bumper and NPU promos. Introduced the hearts idents when they arrived but seemed to use the lines one most or all of the time. In contrast to GMG North, they often used a menu with the evening's schedule on a hearts background, before leading into the immediate programme with an ident. Once GMG North took over continuity, they fell in line with GMG North's other regions.

LWT - As with GMG North, until they replaced the hearts with video wall idents. There were two generations and I think the dates are recorded.

Carlton regions (London, Central, Westcountry) - I've been quoted as saying these regions didn't use any hearts stuff until the star idents arrived, however, this is incorrect. When NPU promos arrived, these regions took them (or at least Carlton and Central did, not sure about Westcountry). The NPU design was also used for regional programmes and these were only ITV branded, as had been Carlton's policy since early 1998. The heart break bumper wasn't used initially but appeared in all three regions when the star idents arrived.

Anglia and Meridian - used the NPU promos but stuck their own logos on the top left of the end board. Basically, as the promo ran, there would be an ITV logo in the top left of the screen. However, on the final end board with the still of the programme and the information of when it was on, the ITV logo would be on another part of the screen by this time and the Meridian or Anglia logo was be where the ITV logo was in the top left. These stations initially ignored the heart break bumper and continued to use their own. However, when the hearts idents arrived, which they used, they introduced regionalised versions of the hearts break bumpers which also included their own names and station logos. Anglia and Meridian tended to use the lines version a lot more than GMG North. When they did use the film scene variants, it was always with the string music, not piano. Once GMG took them over, the piano variant was introduced, at least for a short while. However, watching Meridian in August 2001, they were either just using the lines ident, or an ident already formed up with no music, something GMG North never did. Also, once GMG took over, the practise of slapping a regional logo over NPU trailers ceased, although regional promos were still regionally branded and distinct design-wise, in line with GMG North.

HTV West - something of an enigma to me and it's difficult to find decent examples of presentation from the time. However, being owned by UNM and run from Meridian, it's story will be broadly similar to Meridian and Anglia, until Carlton took over, which further adds to the mystery, as this would've been a strange set up.

HTV Wales - again, owned by UNM, so largely followed Meridian's standards, despite having independent transmission. Like Meridian and Anglia, HTV Wales adopted NPU stuff but ignored the break bumper until the hearts idents arrived, where a regionalised version was implement, in line with Meridian and Anglia. When watching first hand (as I could just about recieve HTV Wales in Liverpool), they nearly always used the lines variant. The film sequence ones were used occasionally but always with the string music, not the piano. Like Meridian and Anglia, they liked to put their own logo on ITV trailers, however, there was a difference; whereas Meridian and Anglia only put their logos on the final end board of the promo, thus, not obscuring the ITV logo, HTV's logo appears throughout the promo, obscuring the ITV logo apart from on the final end board. The implementation of this policy was not always consistent and very occasionally NPU promos would go out with the ITV brand only. Once Carlton took over, the idents were edited to have Carlton's form ups and music (although the HTV end boards were maintained). Also, HTV branding on both NPU and regional trailers ceased entirely. All promos, network or regional, used the NPU design. The only giveaway of knowing if it was a regional promo was a regional url.

Channel - I know little, having seen hardly any presentation from this era. I assume they largely followed Meridian's practices but I can't be sure. They had different music to their hearts idents but also had a variant which had no ITV branding and a larger globe logo. I'm not sure what the score was here though.

Scottish, Grampian, UTV - didn't use any of the hearts presentation, to my knowledge.

Its NOT easy keeping track of everything, you notes will be taken in to account on the next update

LWT I just used the term long and short so I will better explain that next time,

Missing press were still looking for:
* Date, even rough of the 1991 Yorkshire ident being introduced.
* When did Central use From Mid June 1994 - 13 Feb 1995 during the night - Weekday/ Weekend.
* When Did Thames dump the ITV ident 28 Oct? 4 November 1991?: http://www.youtube.com/watch?v=CvPNft24XM8&list=UUjFXpf1WBRt4uldsZd2hbJw&index=2
* Cake was dropped: Last Central idents started on 1st OR 20 April 1998 using the word central instead of the cake.
* which month in 1997 did the orange water ident for HTV appear. We have JUNE,
* STV 1988 Idents When did the Flat version become the Water version!
* Was it Jan or September 1983 LWT your weekend ITV come about, Im pushing towards Jan now!

http://www.youtube.com/watch?v=OWY7JAzeRRg 4mins in

Its HTV: Its nighttime thus is coming from Meridian, but it has the Lnn Television with Attitude promo. Did Med and Ang broadcast that promo aswell?

That's slightly wrong, I think, as far as I can recall they never used the lines version aftter the ITV1 rebranding, for at least the last eighteen months or so it was pretty much always the static version where the logo had already formed and the music was just dawdling away in the background. Granada's presentation at that point had no effort put into whatsoever.

^^ Well here's the evidence... http://www.youtube.com/watch?v=WOpJIcQAnC4

That said, it appears the 'hold' version was also kept, so I was wrong that they only used the modified 'lines'. Both kind of roll into one to me due to how dull it all was.

Also I definitely saw it with the proper music at least once after the ITV1 rebrand. It's a clear and definite memory. I was just about an adult at the time, so it's not a hazy 'possibly a dream' memory of early childhood. Also, I distinctly remember my sister being in the room at the time and although she never paid as much attention to these things as I did, said something along the lines of "ooh, it hasn't done that for a while, has it?". I remember being hopeful that it was making a comeback, as what they were doing at the time as dire, as you say and it was fresh to see the lines ident with the proper music again.

It could easily have just been that one time in the entire 18 months or so, so it wouldn't surprise me if not another person interested in this sort of thing saw it. When it happened exactly, I'm not sure. It must've been some way into the final 18 months considering what my sister said and me thinking the same thing at the time but I don't think it was that close to the end either, so somewhere around midway, probably late 2001 or early 2002. I can't remember the programme and whether or not it was networked. This was on Granada but it's more likely than not that Yorkshire, Tyne Tees and Border got a similar thing.

Why it happened, I couldn't tell you either. I'd find it hard to believe it was on their presentation servers (or whatever the lingo would be), considering it clearly wasn't in general use. The only theory I can come up with is that they were having some sort of technical problem (not unknown to GMG North) and so the music came from a different source somehow.

There's a copy on TV Whirl, with the description: "The full version of the ITV hearts ident was still used after the ITV1 rebrand, but very rarely. Still, here it is in all it's *cough* glory! This was used right up until the end of regional presentation from the North."

http://www.tvwhirl.co.uk/tvwhirl.php?file=testvlogos/granada2002.mp4

From this page: http://www.tvwhirl.co.uk/granada.html

Also, the short formed up ident seems to have been in use right from the beginning, in Granada at least: http://youtu.be/f7lK7_bCjAY

Fair enough, certainly I don't think I ever saw anything but the static one for ages. Look on that TV Whirl page of that terrible mess of logos with ITV2 and ITV Sport as well. The presentation in that era was atrocious.

does this not prove the south also had the fuller version?






ITV1 rebrand in 2002.
when the network was rebranded to ITV1, most of this was abandoned and basically the 'lines' visual was used , Two version:
* The lines version would appear with the original music.
* The music starting from about 30 seconds into the tune, like the old hold version.

At some point down the line, different hearts break bumpers started to appear.