Not an unusual practice though in both childrens TV and digital TV.
Its kinda a bad practices.
Why?
where is the mix? how do you keep things fresh? People complained how Bargain hunt repeated the same episode within a week of its self, Why should kids have to deal with such turn around aswell? give bit a of breathing space.
Okay but the likes of CBeebies copes well with repeats, twice daily in some cases. Even Nick Jr and Disney Junior do this, though a lot of this is more to do with what its audience likes.
Nickelodeon's schedule is made up of individual episodes of individual shows aired at least four times weekly, often twice daily. Same principle on Disney Channel.
CBBC is only doing what the rest of the market does with its programmes. Admittedly it only has to fill 12 hours a day compared to 21 for Nickelodeon, 18 for Disney and 24 for most of the others, but at the end of the day this comes down to "We have all this airtime and nothing to fill it with. I know, let's repeat Danger Mouse."
The same argument can be said for most channels aimed at adults, and let's face it if CBBC do it now and get the children used to copious repeats it won't come as a great shock to them when they grow up and get their own TVs. It's more a case of the downside of having 6 million channels (hyperbole
) and not enough new content for them all. Hence repeats. The rise of on-demand may take care of this.