BE
The most intriguing part of the Brand Republic article is this...
"It is likely the new idents or theme for the idents, whether it be focusing on a new colour or the globe symbol, will roll out across all BBC channels so it can brand itself across all its platforms. "
http://www.brandrepublic.com/bulletins/br/article/492667/bbc-one-ditch-wheelchair-ethnic-minority-idents-/
It certainly seems to imply that this new symbol may be included in other BBC channels' idents, too. Interesting...
Though hopefully the new "symbol" will be more interesting than ITV's squares, which have been spread across its channels in a similar way (and which ironically is a strategy about to be dropped by ITV, in favour of a more BBC style of giving each channel its own identity...).
Still, it's only one sentence in one article, and as we've seen many times before, one can't take these comments as truth until we see the actual outcome, especially at this early stage.
"It is likely the new idents or theme for the idents, whether it be focusing on a new colour or the globe symbol, will roll out across all BBC channels so it can brand itself across all its platforms. "
http://www.brandrepublic.com/bulletins/br/article/492667/bbc-one-ditch-wheelchair-ethnic-minority-idents-/
It certainly seems to imply that this new symbol may be included in other BBC channels' idents, too. Interesting...
Though hopefully the new "symbol" will be more interesting than ITV's squares, which have been spread across its channels in a similar way (and which ironically is a strategy about to be dropped by ITV, in favour of a more BBC style of giving each channel its own identity...).
Still, it's only one sentence in one article, and as we've seen many times before, one can't take these comments as truth until we see the actual outcome, especially at this early stage.

