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Logo Presentation

(December 2014)

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JA
JAS84
Even at the start, the rules were broken. Particularly in regional news broadcasts - North West Tonight replaced the old logo with the new, had it shimmering and flying into place - Newsline in Northern Ireland had it flying in too.

Bit off topic, but what happened in regions such as Scotland and Leeds? Both introduced completely new opening titles on the Monday with the new logo, but what happened on the preceding Saturday and Sunday? (the logo debuted on Saturday morning).

Leeds clearly never changed the logo on the old titles - there was a promo, showing the old logo complete with BBC slanted logo, which then shatters revealing the new logo behind it, with the words "New look, it's tomorrow!" You can see it on TV Ark.
MA
Markymark
I miss the old days when regions did their own thing. It made watching TV when going on holiday just that little bit exotic.


I quite agree. BBC and ITV regions are now full of homogenised corporate blandness,
that's progress I suppose Crying or Very sad
RI
Richard
JAS84 posted:
Even at the start, the rules were broken. Particularly in regional news broadcasts - North West Tonight replaced the old logo with the new, had it shimmering and flying into place - Newsline in Northern Ireland had it flying in too.

Bit off topic, but what happened in regions such as Scotland and Leeds? Both introduced completely new opening titles on the Monday with the new logo, but what happened on the preceding Saturday and Sunday? (the logo debuted on Saturday morning).

Leeds clearly never changed the logo on the old titles - there was a promo, showing the old logo complete with BBC slanted logo, which then shatters revealing the new logo behind it, with the words "New look, it's tomorrow!" You can see it on TV Ark.


Thanks JAS, I think I've seen that. I do find it hard to believe that they had the old logo on an actual bulletin, however.
MI
Michael
Here is said promo:

http://www.tv-ark.org.uk/mivana/mediaplayer.php?id=ad5ff8a0c219441472f6fb84498ba1c6&media=bbclooknorthpromo1997&type=mp4
SP
Spencer
Leeds clearly never changed the logo on the old titles - there was a promo, showing the old logo complete with BBC slanted logo, which then shatters revealing the new logo behind it, with the words "New look, it's tomorrow!" You can see it on TV Ark.



Actually, Leeds definitely *did* change the logo on the old titles for the weekend bulletins. I have on VHS somewhere the Saturday early evening one from that weekend, presented by Derm Tanner, complete with old titles and new BBC logo. I guess they never changed the one on the promo though.
Steve in Pudsey, Richard and VMPhil gave kudos
RS
Rob_Schneider
I don't think the Government cared much what the network called itself as a collective. I think the name was to distinguish the regional TV network from Channel 4. Before 1989, 'ITV' was never really official anyway and like I touched on in my previous post, it meant Independent Television i.e. not the full funded by TV License BBC. Channel 4, in a sort of way was also 'ITV'. As someone on here described it a while back, it was kind of an 80s ITV2. In 1993, Channel 4 was to become a completely separate and competing TV station. Considering that the other three terrestrial channels had numbers, 'Channel 3' was an obvious legal name to choose for the licenses. The name the licencees broadcast under, however, was always up to them.

The 1989 campaign to market the regional network collectively as ITV wasn't realised as fully as envisioned but it solidified the concept, even in more ITV-sceptic regions. From that point, it was always going to be known as ITV, in my opinion.


Coronation Street was actually moved to Channel 4 at least once - I believe during a strike in a number of regions in 1983. Possibly at the same time as the Deidre/Ken/Mike love triangle storyline hit its peak.

EDIT: Think they did. Source: http://coronationstreet.wikia.com/wiki/Episode_2283_(17th_February_1983)
RO
robertclark125
I think if you were going to look at the use of ITV to refer to the whole network collectively, perhaps refer back to 14th September 1987, and the launch of ITV Schools on 4. There for the first time was an ITV logo actually being used, and indeed, the idea behind the rotomotion device, with four ITV logos, was representing the four corners or nations of the UK, coming together for network purposes.

There had been ITV branded trailers, which had been used intermittently by the regions, but there was no consistent ITV branding that all the regions supported, until 1987. Ironically, it wasn't on the actual ITV channel.
RI
Richard
Leeds clearly never changed the logo on the old titles - there was a promo, showing the old logo complete with BBC slanted logo, which then shatters revealing the new logo behind it, with the words "New look, it's tomorrow!" You can see it on TV Ark.



Actually, Leeds definitely *did* change the logo on the old titles for the weekend bulletins. I have on VHS somewhere the Saturday early evening one from that weekend, presented by Derm Tanner, complete with old titles and new BBC logo. I guess they never changed the one on the promo though.

I didn't say that, but thanks for the info - would be interesting to see that.
MP
Michael Power
The latest time a BBC region dropped the generic look was 2007 when the BBC North West made their own presentation based on the 2007 package. The logo fits in with the look and does not break guidelines (i think)
MA
Markymark
I don't think the Government cared much what the network called itself as a collective. I think the name was to distinguish the regional TV network from Channel 4. Before 1989, 'ITV' was never really official anyway and like I touched on in my previous post, it meant Independent Television i.e. not the full funded by TV License BBC. Channel 4, in a sort of way was also 'ITV'. As someone on here described it a while back, it was kind of an 80s ITV2. In 1993, Channel 4 was to become a completely separate and competing TV station. Considering that the other three terrestrial channels had numbers, 'Channel 3' was an obvious legal name to choose for the licenses. The name the licencees broadcast under, however, was always up to them.

The 1989 campaign to market the regional network collectively as ITV wasn't realised as fully as envisioned but it solidified the concept, even in more ITV-sceptic regions. From that point, it was always going to be known as ITV, in my opinion.


Coronation Street was actually moved to Channel 4 at least once - I believe during a strike in a number of regions in 1983. Possibly at the same time as the Deidre/Ken/Mike love triangle storyline hit its peak.

EDIT: Think they did. Source: http://coronationstreet.wikia.com/wiki/Episode_2283_(17th_February_1983)


It wasn't moved to C4, it was just (as the Wiki article says) that C4 showed a special omnibus edition at the weekend.
Back then, I don't think Corrie had an regular omnibus edition, either on ITV or C4. I think the first regular omnibus for a UK soap was Brookside, from the outset in Nov 1982 ?
RI
Richard
The latest time a BBC region dropped the generic look was 2007 when the BBC North West made their own presentation based on the 2007 package. The logo fits in with the look and does not break guidelines (i think)
http://www.youtube.com/watch?v=oprsF20NAzg


And a very good look it was. Shame it didn't last very long.
CH
chris
The latest time a BBC region dropped the generic look was 2007 when the BBC North West made their own presentation based on the 2007 package. The logo fits in with the look and does not break guidelines (i think)
http://www.youtube.com/watch?v=oprsF20NAzg


And a very good look it was. Shame it didn't last very long.


I think the logo does break the guidelines in terms of the way it animates, particularly in the build up before 'Live News'.

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