SP
There was a Central ident with the cake animating in a very C4 blocks-like way, as posted on here very recently.
JO
johnnyboy
Founding member
The BBC blocks logo will never be changed and should never be changed, in my opinion.
It is a timeless classic. I remember seeing it for the first time in Summer 1997 on the front of a marketing and advertising trade magazine. I had no idea how the other elements would work around it but I believed and still believe it is a timeless classic.
Like many on here, my favourite use of it was 1997-2001 when it conformed to the original set of guidelines using backgrounds as expressing an outlet's identity.
It is a timeless classic. I remember seeing it for the first time in Summer 1997 on the front of a marketing and advertising trade magazine. I had no idea how the other elements would work around it but I believed and still believe it is a timeless classic.
Like many on here, my favourite use of it was 1997-2001 when it conformed to the original set of guidelines using backgrounds as expressing an outlet's identity.
IT
Probably stemming from the ITC licenses being for Channel 3 after 1993, although this would instantly become irrelevant following 1998 and digital tv.
I believe there was something of a plan to rename ITV nationally as Channel 3 in the mid 90s which got as far as the '3 - Britain's Favourite Button' campaign. I presume most of the regions resisted this, except for Tyne Tees and Yorkshire.
Probably stemming from the ITC licenses being for Channel 3 after 1993, although this would instantly become irrelevant following 1998 and digital tv.
WH
I don't think that's true. The campaign was called "ITV - Britain's Most Popular Button" for starters.
There were however a couple of bidders in the 91 franchise round with 3 in their name. Alas, none qualified so we'll never know if ITV was ever destined to become Channel 3. It would have been a poor move in my opinion.
Whataday
Founding member
I believe there was something of a plan to rename ITV nationally as Channel 3 in the mid 90s which got as far as the '3 - Britain's Favourite Button' campaign. I presume most of the regions resisted this, except for Tyne Tees and Yorkshire.
I don't think that's true. The campaign was called "ITV - Britain's Most Popular Button" for starters.
There were however a couple of bidders in the 91 franchise round with 3 in their name. Alas, none qualified so we'll never know if ITV was ever destined to become Channel 3. It would have been a poor move in my opinion.
LL
I don't think that's true. The campaign was called "ITV - Britain's Most Popular Button" for starters.
There were however a couple of bidders in the 91 franchise round with 3 in their name. Alas, none qualified so we'll never know if ITV was ever destined to become Channel 3. It would have been a poor move in my opinion.
I'm sure there was some truth in that, hence why Tyne Tees became "Channel 3 North East" etc.
I believe there was something of a plan to rename ITV nationally as Channel 3 in the mid 90s which got as far as the '3 - Britain's Favourite Button' campaign. I presume most of the regions resisted this, except for Tyne Tees and Yorkshire.
I don't think that's true. The campaign was called "ITV - Britain's Most Popular Button" for starters.
There were however a couple of bidders in the 91 franchise round with 3 in their name. Alas, none qualified so we'll never know if ITV was ever destined to become Channel 3. It would have been a poor move in my opinion.
I'm sure there was some truth in that, hence why Tyne Tees became "Channel 3 North East" etc.
JO
The long term YTTTV plan was to run a generic service under the name Channel 3 across the North East and Yorkshire, which, as we know, was quickly quelled by Granada. If their secondary intention was to start/help some kind of voluntary movement towards a national C3 brand, they overestimated their influence.
In a parallel universe where a non-debt laden Yorkshire became the largest company, perhaps. But then the very idea was born out of the need to drastically cut costs.
I'm sure there was some truth in that, hence why Tyne Tees became "Channel 3 North East" etc.
The long term YTTTV plan was to run a generic service under the name Channel 3 across the North East and Yorkshire, which, as we know, was quickly quelled by Granada. If their secondary intention was to start/help some kind of voluntary movement towards a national C3 brand, they overestimated their influence.
In a parallel universe where a non-debt laden Yorkshire became the largest company, perhaps. But then the very idea was born out of the need to drastically cut costs.
RD
I don't think that's true. The campaign was called "ITV - Britain's Most Popular Button" for starters.
There were however a couple of bidders in the 91 franchise round with 3 in their name. Alas, none qualified so we'll never know if ITV was ever destined to become Channel 3. It would have been a poor move in my opinion.
The licences being advertised by the ITC under the Broadcasting Act 1990 to replace the ITV contracts were (and are still) called "Channel 3 licences". The intention of the Thatcher government at any rate seems to have been that the channel would be known as Channel 3 - in media texts dating from that era reporting on the government's intentions often noted "ITV will be renamed Channel 3" or suchlike. In fact the term "ITV" or indeed "Independent Television" (without "Authority" following) is practically absent from pre-1990 legislation (and only appears in the 1990 Act to distinguish the old system from the new). It seems to have been a print media term for the system that was adopted by the IBA and eventually the ITV companies themselves. The trade association didn't become the "ITV Association" until as late as the 1989 rebrand, though "ITV Sport" was in use much earlier.
rdd
Founding member
I believe there was something of a plan to rename ITV nationally as Channel 3 in the mid 90s which got as far as the '3 - Britain's Favourite Button' campaign. I presume most of the regions resisted this, except for Tyne Tees and Yorkshire.
I don't think that's true. The campaign was called "ITV - Britain's Most Popular Button" for starters.
There were however a couple of bidders in the 91 franchise round with 3 in their name. Alas, none qualified so we'll never know if ITV was ever destined to become Channel 3. It would have been a poor move in my opinion.
The licences being advertised by the ITC under the Broadcasting Act 1990 to replace the ITV contracts were (and are still) called "Channel 3 licences". The intention of the Thatcher government at any rate seems to have been that the channel would be known as Channel 3 - in media texts dating from that era reporting on the government's intentions often noted "ITV will be renamed Channel 3" or suchlike. In fact the term "ITV" or indeed "Independent Television" (without "Authority" following) is practically absent from pre-1990 legislation (and only appears in the 1990 Act to distinguish the old system from the new). It seems to have been a print media term for the system that was adopted by the IBA and eventually the ITV companies themselves. The trade association didn't become the "ITV Association" until as late as the 1989 rebrand, though "ITV Sport" was in use much earlier.
MK
I don't think the Government cared much what the network called itself as a collective. I think the name was to distinguish the regional TV network from Channel 4. Before 1989, 'ITV' was never really official anyway and like I touched on in my previous post, it meant Independent Television i.e. not the full funded by TV License BBC. Channel 4, in a sort of way was also 'ITV'. As someone on here described it a while back, it was kind of an 80s ITV2. In 1993, Channel 4 was to become a completely separate and competing TV station. Considering that the other three terrestrial channels had numbers, 'Channel 3' was an obvious legal name to choose for the licenses. The name the licencees broadcast under, however, was always up to them.
The 1989 campaign to market the regional network collectively as ITV wasn't realised as fully as envisioned but it solidified the concept, even in more ITV-sceptic regions. From that point, it was always going to be known as ITV, in my opinion.
The 1989 campaign to market the regional network collectively as ITV wasn't realised as fully as envisioned but it solidified the concept, even in more ITV-sceptic regions. From that point, it was always going to be known as ITV, in my opinion.
BB
It looks like a TVF mock gone wrong! 
Certainly do agree that the current BBC logo hasn't 'aged' at all - despite it being in use for nearly 18-odd years.
Certainly do agree that the current BBC logo hasn't 'aged' at all - despite it being in use for nearly 18-odd years.
FI
That sounds like a really good idea, it could work in idents/slides in a very similar way. Have you got a link handy?
Back onto the intended topic, yes TOTP made a nasty habit of tinkering with the BBC logo. That '98 rendition is simply hideous
There was a Central ident with the cake animating in a very C4 blocks-like way, as posted on here very recently.
That sounds like a really good idea, it could work in idents/slides in a very similar way. Have you got a link handy?
Back onto the intended topic, yes TOTP made a nasty habit of tinkering with the BBC logo. That '98 rendition is simply hideous
MI
They managed to fix it by 1999.
https://www.youtube.com/watch?v=XtIbvrj4CQ4
IIRC the whole "PUT THE BBC LOGO ON ALL OUR PROGRAMMES" edict didn't come in immediately with the change of logo in 1997, and at the beginning the BBC logo used to pop up in all sorts of places - the Eastenders one in the top left corner of the screen always seemed a weird one to me
http://youtu.be/SaLPKNrqBSM?t=2m2s
https://www.youtube.com/watch?v=XtIbvrj4CQ4
IIRC the whole "PUT THE BBC LOGO ON ALL OUR PROGRAMMES" edict didn't come in immediately with the change of logo in 1997, and at the beginning the BBC logo used to pop up in all sorts of places - the Eastenders one in the top left corner of the screen always seemed a weird one to me
http://youtu.be/SaLPKNrqBSM?t=2m2s