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Logo Presentation

(December 2014)

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BR
Brekkie
People on this forum have always been far more concerned with the BBC's branding guidelines than the BBC themselves. The clue is in the word "guidelines".

As for the original question - I'm beginning to worry about whether the BBC will be around in the decades ahead, never mind the logo. I can't see it not changing as however good a logo it only takes one idiot to end up with the power to wipe out decades of history to change it. Should Lorraine Heggesey ever end up as the Director General she'll probably decide that a logo containing the letters "B" "B" "C" doesn't sum up the BBC.
DB
dbl


W1A accurately sums it up Laughing Laughing
VM
VMPhil
AxG posted:
That was horrible.

Not only is it horrible, but it blends in with the background defeating the whole purpose. And that stupid animation only reduces the amount of time the logo can be seen on screen.
NG
noggin Founding member
Michael posted:
Wasn't the relaunch of TOTP in 2003 the straw that broke the camel's back? Animating onto the screen one box at a time (the centre B being the first box, IIRC) and also having a hideous Powerpoint gradient at the same time?

http://www.youtube.com/watch?v=WQqIFjzvFZQ


As for it getting changed, well like all things there will be some berk one day who will mention it looks "tired", or some other berk who steams in to an already established organisation and changes everything because he/she wants to put their "stamp" on it. See Charles Allen's obsession with hearts, for example.


Think TOTP was overlooked - but at the time definitely breached the guidelines, and they weren't revised to accommodate. Instead a blind eye was turned I believe - though by then the "logo police" were a shadow of their former selves. The TOTP animation always struck me as annoying and a bit childish, and didn't really justify its defiance of the logo guidelines.
MK
Mr Kite
Justin posted:
IThe current BBC logo to me is timeless and still looks as great as the day the BBC launched it in 1997. The logos are up there along side McDonalds, Nike or Apple.


I doubt it and hope not for the exact reasons you state. It's timeless in my opinion. I hate change for change's sake as well.

I think one lamentable thing that came out of the destruction of regional ITV, that most people can surely agree on, was the disappearance of several classic TV logos.
MD
mdtauk
It would be ridiculous to believe that this logo will continue being used for the rest or eternity...

I can't see it changing in the next 5 years, but after that, who knows. Television itself is in a state of flux, and so if the technology or delivery of BBC services changes dramatically, it is only right and proper to adapt and move to meet expectations.

http://hub.tv-ark.org.uk/images/bbcother/images/corporate/bbc_logo_1960s.gif
1960 - 1964

http://hub.tv-ark.org.uk/images/bbcother/images/corporate/bbc_logo_1964.gif
1964 - 1972

http://hub.tv-ark.org.uk/images/bbcother/images/corporate/bbc_logo_1980s.gif
1972 - 1988

http://hub.tv-ark.org.uk/images/bbcother/images/corporate/bbc_logo_1988.gif
1988 - 1997

http://hub.tv-ark.org.uk/images/bbcother/images/corporate/bbc_logo_1997.gif
1997 - Present

Quote:
Images from TV-ARK
ST
Stedixon
I like the current logo. I also like that they have started to do more with it. The spinning boxes etc. are a good way of keeping the logo interesting instead of it just sitting on screen.
JA
JAS84
Mr Kite posted:
I think one lamentable thing that came out of the destruction of regional ITV, that most people can surely agree on, was the disappearance of several classic TV logos.
Most of them were already gone anyway. Yorkshire's and Granada's were the only ones left from even the 1980s (both debuted in 1968). Granada's wouldn't have lasted much longer, they were planning on updating it but abandoned it for the hearts idents.
JU
Justin
mdtauk posted:
It would be ridiculous to believe that this logo will continue being used for the rest or eternity...

I can't see it changing in the next 5 years, but after that, who knows. Television itself is in a state of flux, and so if the technology or delivery of BBC services changes dramatically, it is only right and proper to adapt and move to meet expectations.


I somewhat agree with you on this though I think of the current BBC logo as of something like the Nike logo where itself is timeless. I am asking if the BBC has one of those types of logos.
MK
Mr Kite
mdtauk posted:
It would be ridiculous to believe that this logo will continue being used for the rest or eternity...]


Television won't last for the rest of eternity. Nonetheless, the logo is so simple and works so well that I honestly can't see what they'd do to alter it. It really is like the McDonald's 'M' or Nike tick. I reckon it's easily got decades in it.
Last edited by Mr Kite on 19 December 2014 11:57am
MK
Mr Kite
JAS84 posted:
Mr Kite posted:
I think one lamentable thing that came out of the destruction of regional ITV, that most people can surely agree on, was the disappearance of several classic TV logos.
Most of them were already gone anyway. Yorkshire's and Granada's were the only ones left from even the 1980s (both debuted in 1968). Granada's wouldn't have lasted much longer, they were planning on updating it but abandoned it for the hearts idents.


I personally thought the Central cake and Anglia flag were also design classics. The Meridian logo, less so, but rather interesting regardless. As far as I know, there were no concrete plans to replace the Granada arrow. I've seen some ideas they had but little evidence they were more than that.
Last edited by Mr Kite on 19 December 2014 11:57am
RD
rdd Founding member
The Meridian logo had the virtue of being a symbol in an age where the other new franchises (and some rebranding existing ones) were going for logos that were just logotypes with no symbol - Carlton and westcountry, I'm looking at you in particular!

I didn't like the new BBC logo when it debuted initially - particulalrly the rule that came with it that channel logos were just to be the BBC logo and the name in Gill Sans, with no symbols allowed - but it has grown on me, particularly when the latter rule was jettisoned. It's so simple and flexible and definitely a design classic. I'm not sure how long television as a medium will last (although I'm convinced rolling news and live sports will keep it alive a lot longer than many are predicting) but in my view the BBC logo would go down as timeless.

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