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Logo Presentation

(December 2014)

VM
VMPhil Granada North West Today
chris posted:
The latest time a BBC region dropped the generic look was 2007 when the BBC North West made their own presentation based on the 2007 package. The logo fits in with the look and does not break guidelines (i think)
http://www.youtube.com/watch?v=oprsF20NAzg


And a very good look it was. Shame it didn't last very long.


I think the logo does break the guidelines in terms of the way it animates, particularly in the build up before 'Live News'.

Yes there's something that just doesn't look quite right about it.


Wasn't really a fan of that set during that package, the blue background always looked cold (coupled with the huge studio). Glad they changed it with the 2008 look.
ST
Stuart West Country (West) Spotlight
I think if you were going to look at the use of ITV to refer to the whole network collectively, perhaps refer back to 14th September 1987, and the launch of ITV Schools on 4. There for the first time was an ITV logo actually being used, and indeed, the idea behind the rotomotion device, with four ITV logos, was representing the four corners or nations of the UK, coming together for network purposes.

There had been ITV branded trailers, which had been used intermittently by the regions, but there was no consistent ITV branding that all the regions supported, until 1987. Ironically, it wasn't on the actual ITV channel.

Actually, that 3D logo had been in use for quite some time on network promos on ITV and in TV Times. Originally it was just a black & white outline, then changed to the multi-coloured gradient. It's use was consistent across all ITV regions for most of the 1980s.


The concept of a rotating 3D logo was first used for the New Year season in 1983

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(From TV Ark)
Last edited by Stuart on 28 December 2014 1:31pm - 4 times in total
TM
tmorgan96 World News
chris posted:
The latest time a BBC region dropped the generic look was 2007 when the BBC North West made their own presentation based on the 2007 package. The logo fits in with the look and does not break guidelines (i think)
http://www.youtube.com/watch?v=oprsF20NAzg


And a very good look it was. Shame it didn't last very long.


I think the logo does break the guidelines in terms of the way it animates, particularly in the build up before 'Live News'.

Yes there's something that just doesn't look quite right about it.


Wasn't really a fan of that set during that package, the blue background always looked cold (coupled with the huge studio). Glad they changed it with the 2008 look.

It looked very American IMO.
WH
Whataday Founding member Wales Wales Today
This is the first ITV logo which was widely used by the network and press during the 1970s:

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It was particularly used in the press during the ITV strike of 1979, so must have been semi-official. Possibly approved by the Big 5?
MA
Markymark Meridian (Thames Valley) South Today
This is the first ITV logo which was widely used by the network and press during the 1970s:

*

It was particularly used in the press during the ITV strike of 1979, so must have been semi-official. Possibly approved by the Big 5?


It's a IBA created logo, used on their literature in the 70s and 80s, there's a version in the same style for ILR

https://www.dropbox.com/s/2wyui0s5vmg78aa/IBALOGOS.png?dl=0
Last edited by Markymark on 28 December 2014 2:33pm - 2 times in total
NG
noggin Founding member
chris posted:
The latest time a BBC region dropped the generic look was 2007 when the BBC North West made their own presentation based on the 2007 package. The logo fits in with the look and does not break guidelines (i think)
http://www.youtube.com/watch?v=oprsF20NAzg


And a very good look it was. Shame it didn't last very long.


I think the logo does break the guidelines in terms of the way it animates, particularly in the build up before 'Live News'.


Think the main North West Tonight text in their logo may be a bit snug to the BBC blocks too...
JA
JAS84 Yorkshire Look North (E.Yorks & Lincs)
Those links expire, that's why I didn't link to it.
SP
Spencer Yorkshire Look North (Yorkshire)

I didn't say that, but thanks for the info - would be interesting to see that.


I'll try to dig it out when I next get a chance. Smile
RB
RB
I think if you were going to look at the use of ITV to refer to the whole network collectively, perhaps refer back to 14th September 1987, and the launch of ITV Schools on 4. There for the first time was an ITV logo actually being used, and indeed, the idea behind the rotomotion device, with four ITV logos, was representing the four corners or nations of the UK, coming together for network purposes.

There had been ITV branded trailers, which had been used intermittently by the regions, but there was no consistent ITV branding that all the regions supported, until 1987. Ironically, it wasn't on the actual ITV channel.


Channel 4 is the key to it. But much earlier than 1987. From 1982 to 1993 (when ITV companies sold C4 advertising), C4 and ITV cross-promoted programmes. C4 had "ITV" holding slides when the announcer would say "Over on ITV now there's Coronation Street" etc.
MA
Markymark Meridian (Thames Valley) South Today
RB posted:
I think if you were going to look at the use of ITV to refer to the whole network collectively, perhaps refer back to 14th September 1987, and the launch of ITV Schools on 4. There for the first time was an ITV logo actually being used, and indeed, the idea behind the rotomotion device, with four ITV logos, was representing the four corners or nations of the UK, coming together for network purposes.

There had been ITV branded trailers, which had been used intermittently by the regions, but there was no consistent ITV branding that all the regions supported, until 1987. Ironically, it wasn't on the actual ITV channel.


Channel 4 is the key to it. But much earlier than 1987. From 1982 to 1993 (when ITV companies sold C4 advertising), C4 and ITV cross-promoted programmes. C4 had "ITV" holding slides when the announcer would say "Over on ITV now there's Coronation Street" etc.


Although not all of the ITV slides, had an ITV logo on them !

https://www.youtube.com/watch?v=WKWMyCWDU2c
:-(
A former member
Let be fair, many of them were just reused ITV station slides, it all about saving costs Razz
RB
RB
There was also this in 1979 as well as lots of promos for new seasons etc
https://www.youtube.com/watch?v=wPBabNFqx0Q

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