Logo Presentation

I think the logo does break the guidelines in terms of the way it animates, particularly in the build up before 'Live News'.

I think if you were going to look at the use of ITV to refer to the whole network collectively, perhaps refer back to 14th September 1987, and the launch of ITV Schools on 4. There for the first time was an ITV logo actually being used, and indeed, the idea behind the rotomotion device, with four ITV logos, was representing the four corners or nations of the UK, coming together for network purposes.

There had been ITV branded trailers, which had been used intermittently by the regions, but there was no consistent ITV branding that all the regions supported, until 1987. Ironically, it wasn't on the actual ITV channel.

Yes there's something that just doesn't look quite right about it.


Wasn't really a fan of that set during that package, the blue background always looked cold (coupled with the huge studio). Glad they changed it with the 2008 look.

This is the first ITV logo which was widely used by the network and press during the 1970s:



It was particularly used in the press during the ITV strike of 1979, so must have been semi-official. Possibly approved by the Big 5?

I think the logo does break the guidelines in terms of the way it animates, particularly in the build up before 'Live News'.

Here is said promo:

http://www.tv-ark.org.uk/mivana/mediaplayer.php?id=ad5ff8a0c219441472f6fb84498ba1c6&media=bbclooknorthpromo1997&type=mp4

I didn't say that, but thanks for the info - would be interesting to see that.

I think if you were going to look at the use of ITV to refer to the whole network collectively, perhaps refer back to 14th September 1987, and the launch of ITV Schools on 4. There for the first time was an ITV logo actually being used, and indeed, the idea behind the rotomotion device, with four ITV logos, was representing the four corners or nations of the UK, coming together for network purposes.

There had been ITV branded trailers, which had been used intermittently by the regions, but there was no consistent ITV branding that all the regions supported, until 1987. Ironically, it wasn't on the actual ITV channel.

Channel 4 is the key to it. But much earlier than 1987. From 1982 to 1993 (when ITV companies sold C4 advertising), C4 and ITV cross-promoted programmes. C4 had "ITV" holding slides when the announcer would say "Over on ITV now there's Coronation Street" etc.