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But why should they. C4 exists for very different reasons to ITV and has PSB obligations of it's own - it shouldn't just be expected to pick up the slack because ITV can't be bothered.
It's got nothing to do with ITV, this is something new.
Why Channel 4? well they're the government-owned commercial PSB, if they want to use it as part of their local TV plans then why shouldn't they? It won't be the BBC and there would be issues getting ITV to do it and with C4, there's no shareholders to object. Whatever it's 'obligations' are they can be changed.
So? They've had Hollyoaks before C4 News for a decade, has that weakened it's reputation?
The only way I think it will work is if it's piggy backed on an established service - Channel 4. It's programmes bring in the viewers and they'll stay for the local content
But why should they. C4 exists for very different reasons to ITV and has PSB obligations of it's own - it shouldn't just be expected to pick up the slack because ITV can't be bothered.
It's got nothing to do with ITV, this is something new.
Why Channel 4? well they're the government-owned commercial PSB, if they want to use it as part of their local TV plans then why shouldn't they? It won't be the BBC and there would be issues getting ITV to do it and with C4, there's no shareholders to object. Whatever it's 'obligations' are they can be changed.
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I just don't get how the two would sit comfortably side by side, and ultimately regional news on C4 would really weaken the reputation C4 News has built over the last 30 years.
So? They've had Hollyoaks before C4 News for a decade, has that weakened it's reputation?
