I'm sure more and more will be merged or bought out by non-neighbouring licences as it becomes clear they're not viable.
Made Television have more or less made it clear this is their intention and this has occurred in every other form of local and regional media from ITV licences, local newspapers and local radio.
Don't forget though Channel 7 (to be come Estuary TV) which I don't think has been run for a profit at least until now has lasted a long time, so if these channels have the right model they should be able to survive independently, although they do have increased commitments now I assume.
Not really sure what you would market a channel serving Gloucester and Malvern as. Different counties, Gloucester would prefer to be classed as the South West and Malvern is the West Midlands. Perhaps you could get away with Severn TV as the river goes through both counties but not really Malvern itself.
I guess the licensee could operate a split for the branding and perhaps news, whilst much of the content is shared.
Last edited by Jon on 22 September 2013 5:54pm