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Trace Urban axed. Trace Hits to launch on 5th January

BE
Bennyboy1984 Meridian (South) South Today
The music channel number changes on Sky don’t appear to have happened yet but the kids changes have.
KE
kernow
Based on what I've seen of Trace Hits so far (which hasn't been a lot), I think it's destined to meet the same fate as Trace Latina and Trace Urban.

It still seems to have a heavy focus on urban and r&b music, and apart from the removal of latin music programming, isn't vastly different to last incarnation of Trace urban.

Some of the playlists also seem to be a mish-mash of pop and urban music, which could put viewers off.
PA
paul_hadley London London
Unfortunately music channels are becoming a bit of a relic of the past. With the likes of YouTube on most smart TVs these days who really sits there watching these that much nowadays?
JF
JetixFann450 Central Reporting Scotland
Unfortunately music channels are becoming a bit of a relic of the past. With the likes of YouTube on most smart TVs these days who really sits there watching these that much nowadays?

Usually people don't want to have to stick on a ga-billion different playlists on YouTube or Spotify for the chance to find something worth listening to. And with channels like NOW 80s making up most of that viewership I doubt that'll die anytime soon, it's the audience that grew up on MTV that watches the channels.

There's one thing you can't replicate on playlists: presentation. That, or you just copy the idents that air on MTV anyway on your YouTube playlist. Either or.
Do you even read these?
JA
james-2001 Central (East) East Midlands Today
I like to put music channels on and have them in the background, you can't do that with YouTube where you're constantly having to search for playlists and other videos.
TT
TellyTime
Based on what I've seen of Trace Hits so far (which hasn't been a lot), I think it's destined to meet the same fate as Trace Latina and Trace Urban.

It still seems to have a heavy focus on urban and r&b music, and apart from the removal of latin music programming, isn't vastly different to last incarnation of Trace urban.

Some of the playlists also seem to be a mish-mash of pop and urban music, which could put viewers off.


Trace is dedicated to urban contemporary music and culture, so that's not a surprise and I wouldn't expect them to completely abandon their whole ethos.
PA
paul_hadley London London
I like to put music channels on and have them in the background, you can't do that with YouTube where you're constantly having to search for playlists and other videos.

Fair dos. Maybe it’s just me. I’d rather watch HD videos with less ads than some compressed video quality TV channel.
KE
kernow
Based on what I've seen of Trace Hits so far (which hasn't been a lot), I think it's destined to meet the same fate as Trace Latina and Trace Urban.

It still seems to have a heavy focus on urban and r&b music, and apart from the removal of latin music programming, isn't vastly different to last incarnation of Trace urban.

Some of the playlists also seem to be a mish-mash of pop and urban music, which could put viewers off.


Trace is dedicated to urban contemporary music and culture, so that's not a surprise and I wouldn't expect them to completely abandon their whole ethos.


They may have to though, if they want Trace Hits to be a success.

Trace have failed to adapt to the UK market, and still don't seem to be getting it right with Trace Hits.

Trace Vault has reverted back to more or less what it was like when it was The Vault, including the colour scheme (Trace Vault was initially more like a nostalgic version of Trace Urban), and they may have to do something similar with Trace Hits.

12 days later

KE
kernow
Figures posted on Digital Spy show that Trace Hits seems to be performing well now, and was the 5th most watched channel in the most recent week to January 17, and up over a third from the previous week.

Trace Hits is now performing much better than Trace Vault, which is a reversal of fortunes from the days of Trace Urban.

Trace Vault was 3rd from the bottom of the list in this week, after Spotlight and The Box.

Sorted by Jan 17 figures (1,139 = 1.139 million)
Week ending Jan 10 Jan 17

362 - NOW 80s (UK) 869 1,139
350 - MTV MUSIC 928 920
363 - NOW 90s (UK) 769 867
353 - MTV CLASSIC 1,025 866
359 - Trace Hits (UK) 635 863
352 - MTV BASE 565 747
361 - NOW 70s (UK) 545 744
357 - Magic (UK) 678 703
351 - MTV HITS 802 669
364 - Clubland TV (UK) 818 630
354 - Box Hits (UK) 669 481
358 - Kerrang! (UK) 595 453
356 - KISS (UK) 405 426
360 - Trace Vault (UK) 474 422
355 - The Box (UK) 402 375
365 - Spotlight TV 355 327
LL
London Lite Founding member London London
It still looks like if you want to be a viable music video format is to provide a sub-par SD channel of 80s hits.
AcerBen and Roger Darthwell gave kudos
AB
AcerBen Granada North West Today
It still looks like if you want to be a viable music video format is to provide a sub-par SD channel of 80s hits.


Yeah you don't even need to contact record labels to build up your library - just download 10 year old potato quality videos from YouTube!

Odd that Trace Hits is getting twice as many viewers as The Box now. Why does The Box struggle so much these days? It might have lost its original USP but it's still a decent channel.
Roger Darthwell and London Lite gave kudos
NJ
Neil Jones Founding member Central (West) Midlands Today
A lot of copies of music videos were potato quality long before YouTube came along. It also didn't really help that somebody decided to do half-baked "remasters" of a lot of the videotape videos on YouTube, ultimately replacing a crap copy with a copy that's generally even crappier than the one it replaced, though these do tend to be better than a lot that end up on music channels.

I would just argue with this sort of thing (and a lot of things generally I find) either do it properly or don't do it at all. The Wham Last Christmas remaster proved it can be, although of course making the decision at the time to record it on film ultimately paid dividends years down the line, but of course it was cheaper and quicker to record on video and not every band/song/video down the year is worthy of recording their music video on film at the time, never mind having it remastered 40 years later. I sometimes wonder whether Queen ultimately regretted doing Bohemian Rhapsody on tape, though of course they generated all the effects for it on the fly at the time (effectively generate your own feedback, which you can't do on film) and it had to be done relatively quickly to get it on TOTP. It could have looked so good on film and in proper 4K? Well we'll never know now so...

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