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Former CSC channels rebranded following Trace takeover

Scuzz to return on 4th July???

GO
gottago London London
This was posted about in the new Sky channels thread, and the EPG listings on Sky seem to confirm it.

Trace Latina and Starz TV will be closing on 1st June at 7am.

Not much of a surprise to see some of the channels closing, especially Trace Latina. It's only lasted 7 months, and I always thought that out of the new Trace channels, it would be one which would bite the dust first.

I'm a bit surprised about Starz TV though. I thought Trace Urban might have closed first.

I really don't know what they were thinking with Trace Latina. There just isn't an audience for it in the UK.
KE
kernow
Most of the Trace music brands aren't suited to a UK audience, so instead of launching Trace Latina, I think they would have been better off either creating another new Trace brand to cater for the UK market (like they did with Trace Vault) or retaining one of the Chart Show channels.
PA
PATV Scunthorpe Yorkshire Look North (E.Yorks & Lincs)
The listings show that Trace Urban will be taking on the Trace Latina programming

At the moment there isn't enough of next Monday's schedule to tell, but it does look like Trace Urban could be adding more general chart music slots as well, both Trace Latina and Starz close at 7am, and from that point the Trace Urban listings seem to be named more generally and mention 'chart topping hits' rather than 'hottest urban tunes' in the descriptions after 7am. Though I could be wrong since it's too early to tell.
“Nostalgia’s cool, but it won’t help me now, the dream is good, if you don’t wear it out.”
PF
PFMC84 UTV Newsline
Not surprised about Trace Latina, in fact, I think the entire Trace takeover has failed. They could have been better having Trace Pop, Trace Vault and Trace Dance or Urban as the 3 channels. Whatever made them think there was an audience for Latino music in the UK?

When they were Chart Show TV they would have been regularly watched channels for me, but since the move to Trace, any time I've tuned in they are showing content across all 3 channels that just didn't interest me and now I've moved elsewhere and haven't really put them on again since.
Last edited by PFMC84 on 25 May 2020 2:10pm
London Lite and Sh1ruba gave kudos
LY
Lynetwork Tyne Tees Look North (North East)
I feel quite sad about Starz closing, mostly for the nostalgia. However I'm not surprised that the Trace takeover is failing - they didn't really consider the UK's demographic and binning Chart Show TV was a big mistake.
JA
james-2001 Central (East) East Midlands Today
It's like Homebase/Bunnings all over again.
KE
kernow
With Starz closing, I wonder if this will result in Trace Vault returning to Freesat.

If not, Freesat will be left with just one music channel, Spotlight TV.
CA
Caly123 Wales Wales Today
What was the point of Trace Latina launching then all latina music from the channel being put on Trace Urban a few months later?
KE
kernow
What was the point of Trace Latina launching then all latina music from the channel being put on Trace Urban a few months later?



As reported previously, Trace Urban has been suffering from low viewing figures. At one point, I believe it was getting lower viewing figures than Trace Latina, which may be why they are putting Trace Latina programming on Trace Urban, in the same way that they previously put Trace Vault programming on Trace Urban to try and boost viewing figures.
KE
kernow
With Starz closing, I wonder if this will result in Trace Vault returning to Freesat.

If not, Freesat will be left with just one music channel, Spotlight TV.



Starz has actually already been removed from Freesat, meaning that Spotlight is now the only music channel on the EPG.
KE
kernow
They’re now mentioning the changes in on-air promos, saying that Trace Latina will be moving to Trace Urban, the new home of Latin music from 1st June, from 11am to 3pm each day.
LH
lhx1985 Yorkshire Look North (Yorkshire)
Looks like this is now two from two, in terms of UK failures from Trace.

Seems like their approach to launching here has been the same naive arrogance that many an enthusiastic British firm has died with in the USA.

This time they bought a product that just about worked, they didn't take the time to understand it or the market here before blundering on through with making it into what they wanted to do. Now it's costing them.

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