SE
Square Eyes
Founding member
Yes, another anti-ITV thread I'm afraid. Even as a fully paid up member of the ITV Lovers Association, there is only so much a man can take.
Anyone else sick of ITV plugging their latest reality celebrity flop at every single junction, at the expense of actually bothering to tell us what the next programme is ?
Case in point just now, the whole purpose of the anno was to tell us about the 12 singleton celebrities (yes singleton, not simpleton) who we'll get the chance to vote off the island come Monday. It's Saturday afternoon, who cares ? No mention of what was coming up now, nothing. So I had to flick to teletext to find out it was a film I had no interest in viewing, before switching off. (maybe that's there ploy ?)
So, who's bright idea was it to turn ITV's continuity department into an extension of the marketing department ? By all means, mention it, cross promote, but don't take over the whole flipping junction. I don't blame the individuals particularly (although not a patch on the golden days), but what they have is a very narrow remit to flog this latest desperate attempt at ratings short termism, with no room for any improvisation and creativity. Do they actually need an announcer there today, just trot out the same clap trap at every junction, that's another salary saved surely ?
On the flipside, Five's continuity is fab. Especially the likes of Trish, her anno's through the night before delights such as Sons & Daughters are fab, warm and witty, actually making references to the programmes. I don't care if they're pre-recorded or not, they engage the viewer as a lead into the next programme, surely this is the purpose ?
ITV take note, but they won't.
Anyone else sick of ITV plugging their latest reality celebrity flop at every single junction, at the expense of actually bothering to tell us what the next programme is ?
Case in point just now, the whole purpose of the anno was to tell us about the 12 singleton celebrities (yes singleton, not simpleton) who we'll get the chance to vote off the island come Monday. It's Saturday afternoon, who cares ? No mention of what was coming up now, nothing. So I had to flick to teletext to find out it was a film I had no interest in viewing, before switching off. (maybe that's there ploy ?)
So, who's bright idea was it to turn ITV's continuity department into an extension of the marketing department ? By all means, mention it, cross promote, but don't take over the whole flipping junction. I don't blame the individuals particularly (although not a patch on the golden days), but what they have is a very narrow remit to flog this latest desperate attempt at ratings short termism, with no room for any improvisation and creativity. Do they actually need an announcer there today, just trot out the same clap trap at every junction, that's another salary saved surely ?
On the flipside, Five's continuity is fab. Especially the likes of Trish, her anno's through the night before delights such as Sons & Daughters are fab, warm and witty, actually making references to the programmes. I don't care if they're pre-recorded or not, they engage the viewer as a lead into the next programme, surely this is the purpose ?
ITV take note, but they won't.
(and im a fan of ITV normally as well 
)