DU
It is quite funny the way ITV NC shoot themselves in the foot so much of the time. They are news-lite, but I think they could exploit this more by rebranding as something like "ITV Entertaining News- where even the "bad" news is funny"
Quote:
BBC Marr's ITV's news figures
You'd have thought BBC News 24 had enough opportunities for cross-promotion without its ITV 24-hour news channel rival giving it a helping hand. As the media pack waited for Iain Duncan Smith's statement this afternoon, ITV News lingered on an empty doorway, with the instantly recognisable figure of the BBC's Andrew Marr doing a live piece to camera just in shot. Cue literally several ITV News viewers, who couldn't be bothered to wait for ITV's Nick Robinson, switching over to News 24. It might even have been a dozen.
You'd have thought BBC News 24 had enough opportunities for cross-promotion without its ITV 24-hour news channel rival giving it a helping hand. As the media pack waited for Iain Duncan Smith's statement this afternoon, ITV News lingered on an empty doorway, with the instantly recognisable figure of the BBC's Andrew Marr doing a live piece to camera just in shot. Cue literally several ITV News viewers, who couldn't be bothered to wait for ITV's Nick Robinson, switching over to News 24. It might even have been a dozen.
It is quite funny the way ITV NC shoot themselves in the foot so much of the time. They are news-lite, but I think they could exploit this more by rebranding as something like "ITV Entertaining News- where even the "bad" news is funny"