Virgin Media News in Ireland have extended their flagship “News at 5:30” from 30 minutes to 60 minutes for the duration of the pandemic to cover Department of Health press conferences.
The sponsor bumpers on Traffic Cops (and presumably other programmes) on Channel 5 are branded "Everyday Hereos on 5 supports Stay Home / Protect the NHS / Save Lives". I thought the wording was interesting - I guess either the channel or whoever the original sponsor was has donated the ad inventory for the "everyday heroes" credits.
The sponsor bumpers on Traffic Cops (and presumably other programmes) on Channel 5 are branded "Everyday Hereos on 5 supports Stay Home / Protect the NHS / Save Lives". I thought the wording was interesting - I guess either the channel or whoever the original sponsor was has donated the ad inventory for the "everyday heroes" credits.
The Everyday Heroes bumps are also on GPs Behind Closed Doors and Casualty 24/7 so it seemed to be tailored toward programmes that feature police or doctors.
The sponsor bumpers on Traffic Cops (and presumably other programmes) on Channel 5 are branded "Everyday Hereos on 5 supports Stay Home / Protect the NHS / Save Lives". I thought the wording was interesting - I guess either the channel or whoever the original sponsor was has donated the ad inventory for the "everyday heroes" credits.
Chances are the government has bought up the sponsorship themselves. They're pretty official looking break bumpers with the HM Government logo on it and they've been buying up ad space left right and centre so not impossible they're doing sponsorship to target a harder to reach male audience perhaps?
