BA
ITV has been found in breach of the Broadcasting Code for use of the word '*******' in three episodes of 'Coronation Street'.
All three incidences of the word went out at 7.30pm in October, and were used during a storyline where Frankie, the wife of one of the major characters, Danny Baldwin, found out that he was having an affair with his son's girlfriend.
On that occasion, Frankie called Danny "a *******" and on two other occasions Danny's ex-wife, Carol, described Danny as being a "*******" as well as calling him a ******* to his face.
In total, 39 people complained about the use of the word. ITV defended the use, saying that it was an "intensely emotional storyline" and that the use of the word was entirely justified.
The first incident where the B-word was used was broadcast on October 3 and went out with a pre-transmission announcement warning people that there would be "strong emotions and language".
However, Ofcom found that, while dramatically realistic, ITV had breached the Broadcasting Code rule on offensive language.
"While dramatically the use of this language may be plausible, the audience and the viewing environment is an important factor when assessing the suitability of offensive language.
"We concluded that the use of the word '*******' in three episodes during a two-week period went beyond occasional use in a drama that appeals to a wide-ranging audience including a significant number of children," Ofcom said.
All three incidences of the word went out at 7.30pm in October, and were used during a storyline where Frankie, the wife of one of the major characters, Danny Baldwin, found out that he was having an affair with his son's girlfriend.
On that occasion, Frankie called Danny "a *******" and on two other occasions Danny's ex-wife, Carol, described Danny as being a "*******" as well as calling him a ******* to his face.
In total, 39 people complained about the use of the word. ITV defended the use, saying that it was an "intensely emotional storyline" and that the use of the word was entirely justified.
The first incident where the B-word was used was broadcast on October 3 and went out with a pre-transmission announcement warning people that there would be "strong emotions and language".
However, Ofcom found that, while dramatically realistic, ITV had breached the Broadcasting Code rule on offensive language.
"While dramatically the use of this language may be plausible, the audience and the viewing environment is an important factor when assessing the suitability of offensive language.
"We concluded that the use of the word '*******' in three episodes during a two-week period went beyond occasional use in a drama that appeals to a wide-ranging audience including a significant number of children," Ofcom said.