NT
Slightly hazy memories here, but I’m sure I heard that in the case of cars, very often manufacturers would provide vehicles for free in return for them appearing on screen. IIRC it made the papers when Mike Baldwin got a new car which wasn’t a Jag, because Jaguar didn’t want to supply another one, fearing that the brand was becoming associated with slimy businessmen.
You can hear about this practice from the horse's mouth via this BBC4 doc about Ford of Dagenham... (31:40 in if the anchoring doesn't work)
I’m pretty sure that, back in the day, unofficial product placement was simply a result of the set designers/properties buyers placing (probably entirely unintentionally) believable products on shelves in soap opera supermarkets/corner shops etc. Not really a problem in Alf’s corner shop, and if anyone spotted and
really
objected to obvious Fairy Liquid on the shelves then they clearly weren’t paying enough attention to Deirdre’s love life storyline. It was more of a problem in the Soap Pub of course, which is why entirely fictional brewers like Newton and Ridley were invented. It wasn’t just confined to ITV. Arkwright’s shop in Open All Hours is packed with commercially available products. It wasn’t product placement. It was just honest set dressing.
Slightly hazy memories here, but I’m sure I heard that in the case of cars, very often manufacturers would provide vehicles for free in return for them appearing on screen. IIRC it made the papers when Mike Baldwin got a new car which wasn’t a Jag, because Jaguar didn’t want to supply another one, fearing that the brand was becoming associated with slimy businessmen.
You can hear about this practice from the horse's mouth via this BBC4 doc about Ford of Dagenham... (31:40 in if the anchoring doesn't work)
Last edited by Night Thoughts on 2 February 2018 12:07am



