TV Forum

Cook Yourself Thin

Channel 4 (June 2010)

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steddenm 9 June 2010 2:56pm

The programme currently being broadcast on Channel 4, Cook Yourself Thin 's opening credits have a small box bottom right saying "Sponsored by Alli" all the way through - is this allowed under OFCOM rules? I thought they had to have short idents/stings before/after the credits/titles?

Ben Founding member 9 June 2010 5:06pm

You can do all sorts with sponsorships that you never used to be able to do. But chances are that this is an advertiser funded programme, in those cases the brand is allowed in the opening sequences.

:-(

A former member 9 June 2010 5:10pm

look at the Postcode challenge by STV,

gottago 9 June 2010 5:54pm

Ben posted:

You can do all sorts with sponsorships that you never used to be able to do. But chances are that this is an advertiser funded programme, in those cases the brand is allowed in the opening sequences.

It being advertiser funded would certainly explain why this programme randomly returned from the dead.