Didn't Sky put quite a bit of money into it a couple of years ago?
For what it is it's content isn't too bad during the day at least - at night they have been known to go down the adult programming route to I guess try and grab a bit of attention. I've always felt it should be the sustaining feed for local channels - it's content would fit there much better than films from Talking Pictures or simulcasts of Tru TV. Might be better for them than constantly begging and losing mux space too to have a window on the local channels, but realistically not sure it would generate much revenue for either the local channels or "Together".
I suspect the most funding they've got over the last couple of years was from A&E networks by letting them buy the channel in order to take their Freeview EPG
slot (as they weren't just allowed to sell the slot) - this is probably the final stage of that process allowing them back on the EPG, 30 places lower than they were - though I do think being positioned in the 90s just before the HD channels is a far better place than in the 60s or 70s.
It's great that everybody gets sarcasm.