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Jonny3,955 posts since 27 Nov 2006
Tyne Tees Look North (North East)
The concept behind the new idents isn't bad at all but they're really let down by the execution.

Having the letters burst into public places like a flashmob would be fun, or maybe packed into a crowded tube carriage, or piling down a water slide in a crowded park. Or even have the letters being ordered out of The Apollo theatre for being too rowdy.

But as it is, it's just a bunch of dressed-up extras dicking around on an empty road.

Some interesting ideas there, making me question my initial feeling of it being a dud concept. The 3 stills and preview clips released show a remarkable lack of imagination given the nature of the channel concerned; the core focus of the idents appears to be ensuring a quick, unfussy arrangement of the letter-clad cast into "Comedy Central" order, with no time spared for creativity, humour or charm.

It should be interesting to see if any of the rebrand as previewed makes it on screen over the coming days/weeks, and in what form.
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Blake Connolly1,721 posts since 21 Apr 2001
London London
The creative director of the idents Russell Hayer has posted some test videos onto his website, probably the same as the ones before, but more importantly some interesting presentation shots, as well as business cards.


Looking at the website (here), the other elements are the look with the black box and heavy use of text which has been in use for a while now, although as far as I can remember it's more recent than the rebrand to Comedy Central with the giant CGI logo idents. So it looks like they brought in most of the package some months ago, but stuck with the older idents.
Steve Williams2,667 posts since 1 Aug 2008
I've emailed Comedy Central via the email address listed on there website.


Best of luck with that, I emailed them months ago asking why the hell the SD channel isn't 16:9 and you have to squint to see 30 Rock and the umpteen other widescreen shows, and I never got a response. In addition, someone I know said they Tweeted them to ask why 30 Rock had abruptly finished despite still being billed in all the TV guides, CC Tweeted to say it was on "its summer break", they Tweeted back to ask, if that was the case, why a) there were still several episodes of this series left to show, and b) why it was still being billed in all the TV guides. And CC Tweeted to say it was on "its summer break".

Comedy Central is an utterly useless channel, broadcasting in 4:3 is absolutely ridiculous. It's a shambles. And it's not like some piddly channel, it's Comedy Central!
Larry the Loafer5,464 posts since 2 Jul 2005
Granada North West Today
I've emailed Comedy Central via the email address listed on there website.


Best of luck with that, I emailed them months ago asking why the hell the SD channel isn't 16:9 and you have to squint to see 30 Rock and the umpteen other widescreen shows, and I never got a response.

[...]

Comedy Central is an utterly useless channel, broadcasting in 4:3 is absolutely ridiculous. It's a shambles. And it's not like some piddly channel, it's Comedy Central!



I contacted CC a while ago asking why they're showing widescreen stuff on CC HD and not on their regular channels, and they said they were working on it. I can only assume we'll see that happen on the 1st.
WillPS
Yorkshire Look North (Yorkshire)
Comedy Central Extra saw a new ident at 2230 in to Sex and the City.

Not one we've seen before.

EDIT: No capture capabilities to hand I'm afraid, but it seemed to be in a car park, and featured people wearing the letters "EXTRA" along with the normal "COMEDY CENTRAL". DOG and trailers with the old logo remain.
Last edited by WillPS on 14 July 2011 10:48pm
WillPS
Yorkshire Look North (Yorkshire)
And another at 2305 going in to Edinburgh and Beyond (which ironically heavily features the final Paramount Comedy logo in its title sequence). Hope somebody can grab these on +1!
WillPS
Yorkshire Look North (Yorkshire)
One last one before I go to sleep - 0225 in to South Park, another new one - a solitary "X" sweeps a beach with a metal detector.