I tend to agree. This was mentioned in another thread recently, and here’s what I said there:
My point is that when Christmas idents are launched at the start of December, by Christmas itself they already look familiar and nothing feels special about Christmas Eve, Christmas Day, Boxing Day pres. If they must start using Christmas-themed idents in early December, set the theme - tease us a bit with the idents but don’t show them all on the first night - keep the best ones back to be showcased on 24th/25th/26th December.
For example - and it’s just an example to demonstrate what I mean - they could have idents featuring different “characters” or objects/props (someone wrapping a present, someone buying a tree - Christmassy enough in themselves) but the final idents show how all these characters/objects come together to form a story you see played out in the Christmas Eve/Christmas Day idents.
I believe that in the cases where we had an extra bank holiday, Christmas presentation continued on this “Christmas Tuesday”.
The ideal time to introduce the idents, in my opinion, is probably the Friday evening before Christmas when it falls midweek, for the reasons Rich Tea states above. Many people (not all, of course!) “break up” from work that day and for them, the holiday begins. I don’t see the point in debuting the idents some weeks before any Christmassy programmes are shown.
CEEFAX SUBTITLES BEGIN SHORTLY