Although BBC2's efforts are very good, if ITV have done something around the Text Santa promos of the idents I think they'd win the ident battle this year (actually their last couple of Christmas idents have been rather nice) - and surely if making promos and presumably on air graphics for the show itself extending that to an ident itself wouldn't be too much extra expense. The figures incorporated in the idents are so small they might as well not be there - and they certainly don't plug the Text Santa campaign at all.
:-(
A former member
I can see how it all fits in with the Text Santa charity drive, but - and I'm sorry to have to say this - it looks far too amateurish. Not fitting for ITV (not just ITV1).
I'm struggling to grasp the logic behind producing those pleasant snowy environments for the trails and then failing to plonk a frozen logo in the middle and call that the ident. What a waste.
I'm struggling to grasp the logic behind producing those pleasant snowy environments for the trails and then failing to plonk a frozen logo in the middle and call that the ident. What a waste.
Weird, you're weird ITV.
Just sent an email basically saying the same thing. So very poor and actually embarrassing on ITVs behalf!
Having seen that itv1 ident I'm severally disapointed in their effort. If those sort of idents playing with the logo were going to be produced, why on earth weren't they designed using the logo in the text Santa snowy surroundings.
At least the trailer is topped and tailed quite nicely.
I know we were told not to get our hopes up, but after last year, it's just awful!
Ahh it's like 2002 all over again, slap an animation on the existing idents and that'll do. Such a shame, they could have gone to town with the whole Text Santa thing
