JA
Might surprise you to learn viewers don't actually come first in the TV stakes. Advertisers have dibs, the programmes just provide an audience for the adverts, as its that that makes the money. You sitting on your arse in front of Emmerdale doesn't in itself pay ITV's bills, what actually does you is sitting on the sofa watching adverts for B&Q, a carpet cleaner and whatever's on offer at Lidl this week and then going and buying them. This makes the campaigns successful so they spend more money at ITV who can spend it on more programmes to create an audience for more adverts.
That's also why you have to watch a few unskippable ads before the programmes on services like the ITV Hub.
They cancel good shows and ITV never even listen to their viewers.
Might surprise you to learn viewers don't actually come first in the TV stakes. Advertisers have dibs, the programmes just provide an audience for the adverts, as its that that makes the money. You sitting on your arse in front of Emmerdale doesn't in itself pay ITV's bills, what actually does you is sitting on the sofa watching adverts for B&Q, a carpet cleaner and whatever's on offer at Lidl this week and then going and buying them. This makes the campaigns successful so they spend more money at ITV who can spend it on more programmes to create an audience for more adverts.
That's also why you have to watch a few unskippable ads before the programmes on services like the ITV Hub.





