BR
It's always a chicken and the egg situation with ITV1 at Christmas.
They don't get the ratings, so why should they bother?
But if they don't bother, they'll never get the ratings!
If you're looking at the soaps alone there is a strong argument for pulling them from the Christmas Day schedule - but unfortunately ITV1 need them as their only weapons guaranteed to pull in a reliable audience, and if they're lucky, hook a few more in for later.
I think though ITV's biggest mistake this year was not getting in earlier with something against EastEnders at 6.20pm. They gave the BBC an open playing field and left them an audience unlikely to switchover for the rest of the night.
ITV though definately needed something else in their Christmas night line up - something like an Ant and Dec or Dancing on Ice special would have been most effective in pulling the audience from EastEnders.
They don't get the ratings, so why should they bother?
But if they don't bother, they'll never get the ratings!
If you're looking at the soaps alone there is a strong argument for pulling them from the Christmas Day schedule - but unfortunately ITV1 need them as their only weapons guaranteed to pull in a reliable audience, and if they're lucky, hook a few more in for later.
I think though ITV's biggest mistake this year was not getting in earlier with something against EastEnders at 6.20pm. They gave the BBC an open playing field and left them an audience unlikely to switchover for the rest of the night.
ITV though definately needed something else in their Christmas night line up - something like an Ant and Dec or Dancing on Ice special would have been most effective in pulling the audience from EastEnders.