Which is odd. They added a new ident now... when the entire package is to be axed 10 days from now?
I sure we've seen this before, where new idents have been added to a set shortly before a new look has been brought in and replaced them all. I'm thinking possibly UTV before the ITV style logo was launched (although I may be wrong on that).
I'm guessing they've probably got some unused idents 'on the shelf' which have been held back to add to the set at some time in the future, so they figure they might as well use them now or never.
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