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Christmas Commercials 2018

(October 2018)

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AG
AxG
So according to the title and first two lines of the Campaign article:
Quote:
"Coke truck returns in revamped ad starring Zero Sugar variant"
We've had Aldi's spin on the Coca-Cola truck, but now the "real thing" is here in a new version of the long-running "Holidays are coming" campaign.

And that's all the article I get without paying.

This is the ad Coca-Cola are using in France, no trucks but a difference version of "Holidays are coming"
CR
Critique
Isn't the truck something that's only stuck around in the UK? I'm sure I've read before that whilst it really registered in the UK it's not as used/used at all in other countries, which means that each year the UK sees it before Coca Cola try to push the Christmas advert they're using elsewhere. Would nice to see a special effort this year, besides retrofitting whatever jingle Coke are using into a tinkly tune at the end of the advert (as seen with Taste the Feeling and the Coke side of life before it).
JA
james-2001
I know it's unknown in the US, they use polar bears over there instead.
MA
madmusician
AxG posted:
So according to the title and first two lines of the Campaign article:
Quote:
"Coke truck returns in revamped ad starring Zero Sugar variant"
We've had Aldi's spin on the Coca-Cola truck, but now the "real thing" is here in a new version of the long-running "Holidays are coming" campaign.

And that's all the article I get without paying.

This is the ad Coca-Cola are using in France, no trucks but a difference version of "Holidays are coming"
https://www.youtube.com/watch?v=d0mclXfBGzE

So that's the 2010s song of the 'Holidays Are Coming' jingle to go alongside the 00s versions:



PC
p_c_u_k
I really, really hope Coca-Cola don't f*** this up and replace the truck with something like that John Lewis-ed French advert. Given some of their awful adverts this year though - "I just love Coke" - I wouldn't put it past them.

Having said that, the truck isn't universal. I was surprised to learn that Americans had never heard of it, given it feels like such a US ad.
JA
james-2001
"I just love coke" is probably what the ad executives who came up with it said.
FA
fanoftv
p_c_u_k posted:
Having said that, the truck isn't universal. I was surprised to learn that Americans had never heard of it, given it feels like such a US ad.


The title on this clip suggests that this was the US advert in 1999:
BA
bilky asko
AxG posted:
So according to the title and first two lines of the Campaign article:
Quote:
"Coke truck returns in revamped ad starring Zero Sugar variant"
We've had Aldi's spin on the Coca-Cola truck, but now the "real thing" is here in a new version of the long-running "Holidays are coming" campaign.

And that's all the article I get without paying.

This is the ad Coca-Cola are using in France, no trucks but a difference version of "Holidays are coming"
https://www.youtube.com/watch?v=d0mclXfBGzE


This is the video from that article (viewing it in a private window shows the whole article):



Quote:
The brand has partnered with London’s The Kingdom Choir to record a new version of the Holidays are Coming song, which will be available to buy from iTunes from 9 November.

Alongside the TV ad, which features shots of Santa opening a magical book while swigging a Coca-Cola Zero Sugar from a glass bottle, Coke is launching a Snapchat lens.

As well as Zero Sugar being the only variety of the drink featured in the ad, it will also be featured on the actual truck in Coke’s upcoming UK tour for the first time.

It is the latest move in the company’s efforts to encourage consumers to switch from classic Coke to sugar-free options, which also include Diet Coke. Since the introduction of the sugar tax in April this year, classic Coke has been sold at a higher price than the other varieties.

The brand is also partnering with Capital FM’s Jingle Bell Ball show at The O2 on 8 and 9 December, which features acts including Jason Derulo, Olly Murs and Elle Goulding.

Coke will sponsor a livestream of the event on Capital’s Twitter, and give away tickets through an on-pack promotion supported by a social campaign.

The brand is also partnering with LadBible, which will use assets from Coca-Cola’s archives to revisit the history of the "Holidays are coming" campaign.

A new limited edition flavour, Coca-Cola Zero Sugar Cinnamon, will be promoted through a media buy with TfL that will see Oxford Circus tube station bathed in a cinnamon scent.

Alec Mellor, marketing manager at Coca-Cola Great Britain, said: "For many up and down the country, our Holidays Are Coming TV ad signals the start of the festive season. Our challenge every year is to take a tradition that is loved by many and bring it to life in new ways that feel fresh and relevant, especially to our core target audience – young adults."
ET
ethanh05
IS
Inspector Sands
p_c_u_k posted:

Having said that, the truck isn't universal. I was surprised to learn that Americans had never heard of it, given it feels like such a US ad.

Yes, especially as the song is 'holidays are coming'... unless that's universal but the truck isn't?


Personally I've never seen the fuss about the Coca Cola truck advert. The 'holidays' thing annoys me for a start, and no matter how much they try i will never associate Coke with Christmas... in fact I associate it with my actual holidays, it's a warm weather drink
PF
PFML84
Bring back the polar bears one, it was a peaceful and pretty looking advert. Every version of the Trucks ad they have shown have butchered it from the original to add fancy graphics or to chop the start or end off. Just leave it alone!
JA
james-2001
I don't think the polar bears first appeared until after the trucks. I remember in the late 90s they had a display of moving polar bears in between some of the escalators at Meadowhall.

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