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fanoftv7,890 posts since 4 Jan 2003
Central (West) Midlands Today
They do seemed to have pushed back a bit in the last couple of years. Halloween seems to have got more ridiculous than ever though - almost as much stuff in shops for it as Christmas now.


I like it. You can embrace the spirit of Halloween, attend the many festivals and events that are happening before moving onto bonfire night and then thinking about Christmas.

As for Geoffrey, it’s a good thing that we have YouTube.
Worzel4,275 posts since 8 Jan 2008
Anglia (West) Look East (West sub-opt)
Usually, the earliest are on Halloween or the day after. The likes of Argos, Currys PC World and Vodafone tend to launch theirs around that time.


B&Q's typically launch when their Christmas stock goes out in stores second week in November, however they're often filmed in August.

Bizarre fact, I featured in one of their Christmas adverts in 2007 (and ended up directing the thing too).
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ethanh05305 posts since 2 Apr 2017
HTV Wales Wales Today
I'm going to give some context to this.

So, before 2011, Christmas ads weren't this eagerly anticipated. There wouldn't be an individual, lavish advert but more several adverts with the same theme. The likes of John Lewis did do them, but they didn't really catch the public imagination.

Then the JL ad for 2011 came out and, coupled with M&S' X-Factor ad for that year, the battle was on. At first it was just JL and M&S, then Boots joined soon after, before Sainsbury's started making big adverts too in 2013 or so. Before long, everyone wanted to be number one, and 2014 was the year that ads truly became a contest. Nowadays, there's a big deal made out of Very or Co-Op ads, which is a bit trivial.
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fanoftv7,890 posts since 4 Jan 2003
Central (West) Midlands Today
B&Q's typically launch when their Christmas stock goes out in stores second week in November, however they're often filmed in August.

Bizarre fact, I featured in one of their Christmas adverts in 2007 (and ended up directing the thing too).


I saw Christmas decorations and displays in B&Q this morning.

Which advert was that, do you have a link?
MiniMort27 posts since 4 Sep 2018
Central (West) Midlands Today
I'm going to give some context to this.

So, before 2011, Christmas ads weren't this eagerly anticipated. There wouldn't be an individual, lavish advert but more several adverts with the same theme. The likes of John Lewis did do them, but they didn't really catch the public imagination.

Then the JL ad for 2011 came out and, coupled with M&S' X-Factor ad for that year, the battle was on. At first it was just JL and M&S, then Boots joined soon after, before Sainsbury's started making big adverts too in 2013 or so. Before long, everyone wanted to be number one, and 2014 was the year that ads truly became a contest. Nowadays, there's a big deal made out of Very or Co-Op ads, which is a bit trivial.

Good history. If you want to go really far back you could say that the first truely anticipated Christmas adverts were for Woolworths in the late 70s and early 80s. Woolworths would get in tonnes of celebrities to star in it and book out entire commercial breaks to show it! No real plot, of course, just some celebs in the store showing off ideal presents like Buzby watches and Binatone TV Tennis Games.
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