Honestly, I don't see the big deal. Loads of companies putting huge effort (besides Aldi) into their adverts that have taken months to film and create, and they barely get a mention. But JL could release an incredibly middle-of-the-road advert and, just because their logo is on the end of it, it gets more attention than the Waitrose and Boots adverts combined.
I don't think this is middle-of-the road - I quite like it. But part of that is just because I like Elton John (although I'm not necessarily a fan). Oh, and what is JL's obsession with 'Your Song'? It's the second time they've used it in a campaign - Christmas 2010 had Ellie Goulding's cover of it.
And, yes, the logo is terrible. Sue me.
I wouldn’t say they are obsessed with Your Song. They did it once in the conventional John Lewis covers style. But niw they have Elton John on board they simply decided it was the song of his that works better in their Christmas ad.
And what’s wrong with the Aldi campaign?It’s arguably been most successful thus far this Christmas. It feels very Christmassy and shows off it’s products.
I think the problem with the Aldi campaign was that they ended an advert on a cliffhanger and failed to continue it. And also they are all mental.
I personally like the Waitrose campaign the best - it's funny, straight to the point and direct. None of this animated carrot stuff.
Mods hate me.