Christmas Commercials 2018

IS

Inspector Sands 13 November 2018 9:31pm

I wonder if that means Adsmart could technically run the Iceland ad, because Clearcast doesn't cover ads on VOD.

I wouldn't have thought so. For a start, Adsmart isn't VOD

Clearcast just clear adverts against the rules for broadcast advertising, the BCAP code. These cover radio and television, and Adsmart adverts appear as part of a broadcast linear TV channel. The fact that the advert derives from a hard drive in someone's house rather than a hard drive at Sky would be irrelevant.

GE

thegeek Founding member 13 November 2018 9:48pm

Markymark posted:

dvboy posted:

fanoftv posted:

Sky adsmart?

‘Sky AdSmart uses an algorithm that helps to make sure that ads play out when a chosen audience is most likely to be watching. It takes into account the projected linear audience which helps to enhance targeting within the household.’

Does that work on a recording too? Very clever and seamless if so.

I think it does (or can) It is a very slick facility. It could actually be used to insert opt out programming into
a channel. What a shame the BBC regional news is live, but some of ITV's isn't.....

It is rather slick, isn't it? I saw an ad from my local council (promoting recycling) on Channel 5 recently - I'm fairly sure I was able to rewind and watch it again.

Inspector Sands posted:

Whataday posted:

I wonder if that means Adsmart could technically run the Iceland ad, because Clearcast doesn't cover ads on VOD.

I wouldn't have thought so. For a start, Adsmart isn't VOD

Clearcast just clear adverts against the rules for broadcast advertising, the BCAP code. These cover radio and television, and Adsmart adverts appear as part of a broadcast linear TV channel. The fact that the advert derives from a hard drive in someone's house rather than a hard drive at Sky would be irrelevant.

I guess you'd consider it an "interactive broadcast ad", so falls under the broadcast adverting code - and therefore political ads aren't allowed.

ET

ethanh05 13 November 2018 9:54pm

Okay, who's been hallucinating?

JA

james-2001 14 November 2018 12:46am

How many drugs were consumed in the making of that?

JO

Jonwo 14 November 2018 1:37am

I'm not keen on the M&S ad, it's a bit dull compared to previous years.

IS

Inspector Sands 14 November 2018 5:51am

thegeek posted:

It is rather slick, isn't it? I saw an ad from my local council (promoting recycling) on Channel 5 recently - I'm fairly sure I was able to rewind and watch it again.

There's a similar system for podcasts too, I got adverts in one very popular American programme for a minor local University.

Surprised me as I wasn't streaming it, I'd downloaded the mp3 a few days earlier. Somehow they must create the file personal to me on the fly when I download it

SP

Steve in Pudsey 14 November 2018 7:37am

Same with radio streams, Global's national stations insert very local ads.

MA

Markymark 14 November 2018 7:55am

Steve in Pudsey posted:

Same with radio streams, Global's national stations insert very local ads.

I heard on Jazz FM’s internet stream a local ad for a car dealer a mile away ! That must have been co -incidence, all the snooping tools I’ve tried put my IP address 50 miles away

IS

Inspector Sands 14 November 2018 8:33am

Steve in Pudsey posted:

Same with radio streams, Global's national stations insert very local ads.

Yes which presumably is why Alexa mentions something about giving Global your postcode 'to get your local station' even when you're listening to a national station

As I say I can understand it when it's a stream, but when it's an mp3 file it seems like magic

MA

Markymark 14 November 2018 10:25am

Inspector Sands posted:

Steve in Pudsey posted:

Same with radio streams, Global's national stations insert very local ads.

Yes which presumably is why Alexa mentions something about giving Global your postcode 'to get your local station' even when you're listening to a national station

As I say I can understand it when it's a stream, but when it's an mp3 file it seems like magic

No, Magic is Bauer, a different company