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Inspector Sands12,730 posts since 25 Aug 2004
I wonder if that means Adsmart could technically run the Iceland ad, because Clearcast doesn't cover ads on VOD.

I wouldn't have thought so. For a start, Adsmart isn't VOD


Clearcast just clear adverts against the rules for broadcast advertising, the BCAP code. These cover radio and television, and Adsmart adverts appear as part of a broadcast linear TV channel. The fact that the advert derives from a hard drive in someone's house rather than a hard drive at Sky would be irrelevant.
thegeek4,586 posts since 1 Jan 2002
London London
Sky adsmart?

‘Sky AdSmart uses an algorithm that helps to make sure that ads play out when a chosen audience is most likely to be watching. It takes into account the projected linear audience which helps to enhance targeting within the household.’


Does that work on a recording too? Very clever and seamless if so.


I think it does (or can) It is a very slick facility. It could actually be used to insert opt out programming into
a channel. What a shame the BBC regional news is live, but some of ITV's isn't..... Cool

It is rather slick, isn't it? I saw an ad from my local council (promoting recycling) on Channel 5 recently - I'm fairly sure I was able to rewind and watch it again.

I wonder if that means Adsmart could technically run the Iceland ad, because Clearcast doesn't cover ads on VOD.

I wouldn't have thought so. For a start, Adsmart isn't VOD


Clearcast just clear adverts against the rules for broadcast advertising, the BCAP code. These cover radio and television, and Adsmart adverts appear as part of a broadcast linear TV channel. The fact that the advert derives from a hard drive in someone's house rather than a hard drive at Sky would be irrelevant.

I guess you'd consider it an "interactive broadcast ad", so falls under the broadcast adverting code - and therefore political ads aren't allowed.
Inspector Sands12,730 posts since 25 Aug 2004

It is rather slick, isn't it? I saw an ad from my local council (promoting recycling) on Channel 5 recently - I'm fairly sure I was able to rewind and watch it again.

There's a similar system for podcasts too, I got adverts in one very popular American programme for a minor local University.

Surprised me as I wasn't streaming it, I'd downloaded the mp3 a few days earlier. Somehow they must create the file personal to me on the fly when I download it
Inspector Sands12,730 posts since 25 Aug 2004
Same with radio streams, Global's national stations insert very local ads.

Yes which presumably is why Alexa mentions something about giving Global your postcode 'to get your local station' even when you're listening to a national station

As I say I can understand it when it's a stream, but when it's an mp3 file it seems like magic
Markymark5,890 posts since 13 Dec 2004
Meridian (North) South Today
Same with radio streams, Global's national stations insert very local ads.

Yes which presumably is why Alexa mentions something about giving Global your postcode 'to get your local station' even when you're listening to a national station

As I say I can understand it when it's a stream, but when it's an mp3 file it seems like magic


No, Magic is Bauer, a different company Cool
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