‘Sky AdSmart uses an algorithm that helps to make sure that ads play out when a chosen audience is most likely to be watching. It takes into account the projected linear audience which helps to enhance targeting within the household.’
Does that work on a recording too? Very clever and seamless if so.
I think it does (or can) It is a very slick facility. It could actually be used to insert opt out programming into
a channel. What a shame the BBC regional news is live, but some of ITV's isn't.....
It is rather slick, isn't it? I saw an ad from my local council (promoting recycling) on Channel 5 recently - I'm fairly sure I was able to rewind and watch it again.
I wonder if that means Adsmart could technically run the Iceland ad, because Clearcast doesn't cover ads on VOD.
I wouldn't have thought so. For a start, Adsmart isn't VOD
Clearcast just clear adverts against the rules for broadcast advertising, the BCAP code. These cover radio and television, and Adsmart adverts appear as part of a broadcast linear TV channel. The fact that the advert derives from a hard drive in someone's house rather than a hard drive at Sky would be irrelevant.
I guess you'd consider it an "interactive broadcast ad", so falls under the broadcast adverting code - and therefore political ads aren't allowed.