Juicy Joe on 7:01 pm on Dec. 26, 2001
What a load of rubbish...how about someone coming up with a mock new identity that incorporates the Central Cake???
I can't believe they wrote that. I assume that utter tosh was spoken by one of the people who ended up leaving in a trail of disgrace, after which HTV kept their name and Carlton's website started playing up the regional names again.
With great idents, music, people on the bus talking about 'What's on Central tonight' (yes, whenever I went back home to Burton-on-Trent that's what I'd hear) and programmes like Central Weekend, how CAN they say that brand awareness was at an all time low? I bet he/she meant in London, where of course Central and Westcountry wouldn't be known about. Somebody should tie the M25 around his/her neck.