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Christmas Ads 2013

Yeah I know it's early (October 2013)

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WP
WillPS
BillyH posted:
Toys R Us seem to suffer from 'Coca Cola trucks syndrome' - they've been trying new ad campaigns for over a decade, but no matter what they do all everyone wants is that original 80s/90s jingle. Similarly Coca Cola spend thousands of pounds every year on glossy high-budget ads, but they still have to run the 1990s trucks ad for a few weeks to keep everyone happy.

yes - although I appreciate the effort I think it's a shame they have to hack off the ending (although I appreciate "always Coca Cola" is 'off message' now).
PE
Pete Founding member


this'll be the original version of it.

Is Magical Place used anywhere else or is just a UK tradition?
VM
VMPhil
WillPS posted:
BillyH posted:
Toys R Us seem to suffer from 'Coca Cola trucks syndrome' - they've been trying new ad campaigns for over a decade, but no matter what they do all everyone wants is that original 80s/90s jingle. Similarly Coca Cola spend thousands of pounds every year on glossy high-budget ads, but they still have to run the 1990s trucks ad for a few weeks to keep everyone happy.

yes - although I appreciate the effort I think it's a shame they have to hack off the ending (although I appreciate "always Coca Cola" is 'off message' now).

That's the main problem - as far as I can tell the trucks were basically a Christmas version of the Always Coca-Cola advert that ran in the US at least. Not sure if it was ran here.



Obviously they've then gone and made new Christmas adverts when that slogan/campaign was retired but people keep asking for the trucks and so they just hacked the new jingle/slogan onto the end of the old advert. I feel like it could be done a bit better but obviously they won't want to improve an old ad campaign when they are trying to push this year's.
PT
Put The Telly On
The 1990s trucks version they always bring out every late November is so basic, I presume they don't use this last version anymore due to the 'Always Coca Cola' tagline sung throughout:
WP
WillPS
Yeah. The version used the last few years lacks the sense of climax you got with it when originally aired. It's good that they do it, but a shame that they can't seem to allow the words 'always' and 'coca-cola' to be used together any more.
AN
Andrew Founding member
Pete posted:


this'll be the original version of it.

Is Magical Place used anywhere else or is just a UK tradition?


What an awful advert, the song rhyming seems to fall apart after the first 2 lines.
PE
Pete Founding member
It's odd about "always coca-cola" as I never interpreted it as "always drink coke to the exclusion of all other liquids" rather it being a reference to its longevity/ubiquity
BR
Brekkie
The irony is that although it's probably the most famous Christmas ad Coca-cola is probably the one thing nobody ever buys anybody as a Christmas present.
WP
WillPS
Brekkie posted:
The irony is that although it's probably the most famous Christmas ad Coca-cola is probably the one thing nobody ever buys anybody as a Christmas present.
It's not ironic at all - it's advertised heavily for exactly the same reason as Pringles, Mayonnaise and the supermarkets - people spend big on food and drink over Christmas and New Year.
VM
VMPhil
Pete posted:
It's odd about "always coca-cola" as I never interpreted it as "always drink coke to the exclusion of all other liquids" rather it being a reference to its longevity/ubiquity

"Whenever there is fun there's Always Coca-Cola"
CA
Cando
WillPS posted:
Brekkie posted:
The irony is that although it's probably the most famous Christmas ad Coca-cola is probably the one thing nobody ever buys anybody as a Christmas present.
It's not ironic at all - it's advertised heavily for exactly the same reason as Pringles, Mayonnaise and the supermarkets - people spend big on food and drink over Christmas and New Year.

Maybe Brekkie gives jars of mayo as presents? Wink
bilky asko, VMPhil and oflahertya gave kudos
RE
remlap
YouTub user anicetune has incorporated the famous Toys R Us ad with what the company clearly wants to advertise and it works well.



I think I can remember similar ads to these?

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