This thread makes me sad. When did anyone start caring about adverts (other than the people trying to sell us stuff)?
Especially themed adverts for an event that's almost a 1/6 of the year away.
I suppose people, like myself, just like Christmas and adverts have started to fall into the same category as films, songs, and special TV episodes. They're just things people associate with the holiday season. People argue that it's commercialisation as its finest, but I for one have never been encouraged by a Christmas advert to shop somewhere or buy something. I'm confident that of the 6m+ (as of this post) people who have watched the John Lewis advert on YouTube, only a fraction of them will actually want to go and shop in John Lewis. I suppose the penguin from last year is an exception, but I can't see telescopes and old men being on the Christmas lists of children across the country.