MA
I remember seeing this quite regularly even well into the Meridian era but assumed at the time that it was included in adverts for all ITV regions rather than specifically included only for adverts in the south and south east region. I can also remember adverts with not in the IOM on them that weren't being broadcast by Border.
I think, by the 90s, there were so many channels, some with regional ads, some with macro ads etc, some national it was much safer for advertisers to just use 'catch all' disclaimers on all copies.
You could often tell some ad companies that were test marketing products in certain areas only. I recall seeing captions like 'Not available in Anglia and Tyne Tees regions'.
When Channel took TVS's dirty feed, those of us living in the TVS region used to frequently see "(Except in the Channel Islands)" or "(Not in the Channel Islands)" disclaimers on adverts. I'd assumed this was because advertisers and the IBA were aware that commercials broadcast on TVS would also be seen in the Channel Islands.
I remember seeing this quite regularly even well into the Meridian era but assumed at the time that it was included in adverts for all ITV regions rather than specifically included only for adverts in the south and south east region. I can also remember adverts with not in the IOM on them that weren't being broadcast by Border.
I think, by the 90s, there were so many channels, some with regional ads, some with macro ads etc, some national it was much safer for advertisers to just use 'catch all' disclaimers on all copies.
You could often tell some ad companies that were test marketing products in certain areas only. I recall seeing captions like 'Not available in Anglia and Tyne Tees regions'.