I don't understand why the still call themselves ITV1 Channel Television - it sounds silly. ITV1 Channel Islands would be better, surely?
Is it not because it's stating the name of the (still independent for now) franchisee, not the area, a la Westcountry as opposed to West Country?
They did experiment with just being
post-CTV era but when everything consolidated to solely ITV1, "ITV1 Channel" read even worse.
As far as cheap idents go, the 2004 local celebrity one
takes some beating. Love that they didn't overlay the sidebar to the left of Oscar Puffin but actually squeezed his frame to fit!