Channel Television

Spotted a new ident on Channel Television this morning - of all things it's a cow. (No, not that kind, this one goes moo!)

http://www.theidentgallery.com/channeltv/2011/CTV-2011-ID-COW-1-4.jpg

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About time really, they were rocking the 2006 package like the original iPhone was still new!

Well, there's something unexpected, although would it kill them to centre that tag correctly. Literally the only thing they had to get right.

Of all things its a A JERSEY COW

Has the music changed or is it still the 2006 theme?

If you click on through to Andrew's excellent site, it sounds as though they've switched to a genteel library piece.

At least this ident continues that proud Channel Television tradition of somewhat boring idents which feel slightly off somehow.

Probably a bit too early after the merger with ITV Ltd for all the contractual details to be finalised, but I wonder if they might have started a migration to playout from Chiswick ?

Would you have preferred a sheep?

Cheers - I did click through but must have missed the "play" link and thought it was just stills

Am I the only one who finds that brilliant?
Much better than the main ITV1 ones.

Yes, certainly better than the 'urine bursting out of manhole covers' ident !