Channel 5 reverting to FIVE?

The latest Channel 5 press mailout was sent yesterday, and with it came the following...



Perhaps I am overthinking, but with the Channel 5 rebrand imminent, perhaps the new mailing list 'FIVE' gives an indication of where the brand is going...

I think you're reading too much into it.

I suppose we can't rule it out. Whether or not this counts as evidence is another matter.

I wouldn't read anything into this, it has nothing to do with the client.

It is a possibility, but there is even references to "Five" on the C5 website, and many news articles still refer to Five, or "Channel Five".

It could be a reference to an old database which called it Five. It could be written as the word for clarity or to differentiate it from another similarly named service, given EMBS is an international business.

Reading too much into it, IMO.

What email address does it currently come from?

Many of the C5 site pages haven't been updated since the RTL era.

It comes packaged under 'PI Channel 5' as the subject but it's changing to 'PI FIVE' through a new email address too.

Like the above have mentioned, I am probably overthinking but it's not necessarily not happening. New press release in 5 days, I'll know for certain then!

Yeah, they still have pages for shows they no longer have the rights to.

The new e-mail address presumably reflects the change of name from Red Bee to Ericsson?