Channel 5

New logo and endcap used on tonights 5 News at 5

OK, now if they get rid of their on screen logo, or at least make it smaller, more transparent and move it as far into the corner as possible, then we're off to a good start with their new look.

In terms of stamp I didn't mean calling the channel "viacom" anything if that was thought I just meant in terms of a new logo or something.

These new break bumpers and trailers are so much better than the old ones. I actually really like them. With that done I know doubt any other changes in terms of a new logo. What it seems they'll do is make better use of it. This new design is nice, I like it.

I feel this deserves more recognition because this seems like a light rebrand.

Having just watched a full set of ads, I actually have a few criticism: the bubble effect looks repetitive, this could be because there wasn't one ad that wasn't a trailer for the channel; the font looks a little on the small side and could be increased; I think they need new idents the new trailers, IMO, don't look suited to the current ones and maybe new ones would be nice.

The DOG does a thing now it bursts in and then fades from white to grey.

Even though I criticised the trailers partly, they show promise the GOTHAM trailer came on and the bubble effect was instead the rocks breaking - wonder how this would apply to other shows?

Having just watched a full set of ads, I actually have a few criticism: the bubble effect looks repetitive, this could be because there wasn't one ad that wasn't a trailer for the channel; the font looks a little on the small side and could be increased; I think they need new idents the new trailers, IMO, don't look suited to the current ones and maybe new ones would be nice.

The DOG does a thing now it bursts in and then fades from white to grey.

Even though I criticised the trailers partly, they show promise the GOTHAM trailer came on and the bubble effect was instead the rocks breaking - wonder how this would apply to other shows?

Also, has the logo shifted the 5 up a bit and reduced its size?

A rather simple 'refresh' if you'd even call it that. The current channel 5 branding still has a good few years in it. The circle end cap works quite well, as it fits in more with the logo.

They just ran an "old" SECRETS AND LIES "drama on 5 trailer"

It seems to work well and looks very nice to refresh the current branding. The one little thing that I would change is to have each trailer start with the dog disappearing before the day so that the trailers and graphics flow into each other.

The DOG appears to now have been moved a bit more into the corner, but still not tight enough, and looks too big still with 5HD. It needs reduced.

I'm surprised that C5 (and C4 for that matter) haven't swapped their SD and HD services around on Sky. Is that a regionalisation thing for the ads perhaps?

Almost certainly I would think ?

5HD is 105 for me