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Neil Jones5,511 posts since 23 Dec 2001
Central (West) Midlands Today
To be honest I'm surprised Bake Off didn't get squashed into a 60 minute format for Channel 4, though I suppose the rationale behind it was an extra ad break or two if it runs in a 75 minute slot, whereas if it was a 60 minute schedule it would only run for your regular 48 minutes.
noggin14,549 posts since 26 Jun 2001
To be honest I'm surprised Bake Off didn't get squashed into a 60 minute format for Channel 4, though I suppose the rationale behind it was an extra ad break or two if it runs in a 75 minute slot, whereas if it was a 60 minute schedule it would only run for your regular 48 minutes.


One of the big worries about GBBO going to C4 was that some of the charm would be lost if the content was shortened and tightened up for ad breaks. The team behind it, and the C4 commissioners, guaranteed it wouldn't be shortened in the move.
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mr_vivian1,077 posts since 11 Oct 2015
UTV Newsline
To be honest I'm surprised Bake Off didn't get squashed into a 60 minute format for Channel 4, though I suppose the rationale behind it was an extra ad break or two if it runs in a 75 minute slot, whereas if it was a 60 minute schedule it would only run for your regular 48 minutes.


Most of the people I talk to who watch it record it and start watching at half 8ish. That way you can fast forward the ads and then you've pretty much caught up near the end
Jarv102 posts since 8 Oct 2017
Anglia (East) Look East
To be honest I'm surprised Bake Off didn't get squashed into a 60 minute format for Channel 4, though I suppose the rationale behind it was an extra ad break or two if it runs in a 75 minute slot, whereas if it was a 60 minute schedule it would only run for your regular 48 minutes.


Most of the people I talk to who watch it record it and start watching at half 8ish. That way you can fast forward the ads and then you've pretty much caught up near the end

Same here, start watching around quarter past
Brekkie32,043 posts since 4 Jan 2003
HTV Wales Wales Today
It's more cost effective to have fewer, but longer programmes in the schedule.

Especially when you've aired them before under 3 different names.

Probably having a 75 min edit and 60 min edit means a future shorter repeat passes off as new too. BBC daytime the masters of that with many shows having 30, 45 and 60 min edits.
I preferred the internet when it had a sense of humour.
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Jonwo (previously Jonwo87) 666 posts since 20 Sep 2007
I’m sure last year that they held back until after Halloween, I think they even showed some made for tv Halloween films in the afternoons in October.

As it’s something that Channel 5 and quite a few other channels have done it must be profitable.


I'm always amazed how many Christmas made for TV movies there are. I think Hallmark and Lifetime in the US churn out a couple a year and now OWN is getting in on the act. I think a few of them do very strong business once we get closer to the big day.
Brekkie32,043 posts since 4 Jan 2003
HTV Wales Wales Today
I’m sure last year that they held back until after Halloween, I think they even showed some made for tv Halloween films in the afternoons in October.

As it’s something that Channel 5 and quite a few other channels have done it must be profitable.


I'm always amazed how many Christmas made for TV movies there are. I think Hallmark and Lifetime in the US churn out a couple a year and now OWN is getting in on the act. I think a few of them do very strong business once we get closer to the big day.

Not just a couple - Hallmark will have 40 new Christmas movies this year and Lifetime a meagre 28, up from 34 and 18 respectively last year.
I preferred the internet when it had a sense of humour.