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"Channel" 5

Mini re-brand pre-empting a major one? (August 2010)

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AS
Aston
Had a little search to see if anyone else had mentioned this, but couldn't find anything. Noticed today that the announcers on the channel recently bought by Richard Desmond are calling it "Channel 5", which is very interesting...

Am surprised that such a change would happen so quickly as I'm not even sure the change of ownership has technically happened yet?
JB
JasonB
They've been calling it Channel 5 for the past few weeks.
BE
Ben Founding member
Discussed further in this thread. Including the application of 'channel' to the logo in some print adverts.

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