Channel 4's April Fools Idents

Channel 4 are playing an odd April Fools joke, at the 12.00 and 12.05pm junctions the idents have been played but minus the 4 logo..... although on C4 HD they've added the 4HD DOG on-screen during the idents.

And again at 12.25pm with New York, so perhaps continuing all day.

Ha, that's brilliant:

http://i176.photobucket.com/albums/w191/2007TopGearDog/4fools2.jpg

http://i176.photobucket.com/albums/w191/2007TopGearDog/4fools1.jpg

Obvious enough for your average viewer to get it? I think so, personally.

Who has stolen the 4's

That's brilliant. I applaud you, Channel 4.

Very surprised that they would put out clean idents without the 3D 4's. Brilliant joke anyway.

They could have gone one step further and slapped a fictional new logo over them. Frustating too they'll do this today, but still do nothing for Christmas.

Funny joke. Wonder how many casual viewers would have done a double take?! 'Container' was shown at 10.30

(I've split the posts out as its worthy of it's own topic)

That in itself is not unusual.

Are there any videos? Jonny, I'm looking at you!

"April Fool everyone and if you haven't worked it out yet, we've left the 4 off the idents. Look out now and it's not there"

Had rendered and uploaded a video of all the idents shown today then the anno Asa's just posted about, directly mentioning the alterations, aired. Grrr, there'll be one up on the TV Live YT page in about 30mins.