Channel 4 rebrand - September 2015

If the logo is going 2D, why would they continue using idents that use real life (CGI) versions of the 3D logo?

until 9pm we dont know.

I can see 9pm coming and us probably saying "I don't like them, bring the old ones back"

I was just thinking about this the other day, how long the current ident has been used for.

BBC One/two is the only one left with a pre 2010 ident now.

Idents define a period of time, like a marker in our history, very exciting.

The logo is clearly 3D in the presentation though so I guess there is a possibility the idents could remain alongside them.

If there are new identity they are going to have to go some to beat the current set.

C4s idents are no where near as stale as BBC ones.

idents* ident*

Flats ident - possibly the last ident to be used from the current look - used at 8pm.

Amazing reaally how in the last few hours of this look I'm seeing parts of it I've not seen before like the "This Week on C4" promo during C4 News.

Really don't get the logic in the timing of the relaunch though - would have made more sense a few weeks back when they were launching This is England '90, Hunted and Educating Cardiff and had Gogglebox, Grand Designs and Alan Carr returning.

"This Week on C4 has been going on for years and would pop up all over the place. The only other channel which seem to do something like that is STV, its a shame that more channels dont try this.

This is one ident I wish Channel 4 used more often.

*Channel 4 decides not to relaunch on a Saturday, or on the 1st of the month, or to other rigid criteria demanded by pres enthusiasts*
*TVF goes into meltdown*