Yes, the local continuity slots were ‘approved’ and scheduled. It would be unthinkable to opt out of C4’s own continuity willy nilly.
Yep regardless of approval they'd need to be co-ordinated with C4, not only for timings but also so the message broadcast in the regional opt-out wasn't a duplicate, or worse still a contradiction to that broadcast by Channel 4
I didn’t mean ‘approve’ as in editorially, I meant as in scheduled officially on C4’s IDENT teletext system. Perhaps there was discussion between C4 and the pertinent ITV company but I would not know the answer to that. If a local opt was scheduled, I wonder if all of the ITV companies used the opportunity? In which case how did they fill the slot? Too long ago for me to remember, I suspect C4 put out its own alternative for those those companies not opting out.
Although we are saying that these “regional inserted cross-promotions” were scheduled/agreed in advance and the opt point co-ordinated with the region, it’s worth noting that the cue-dot was timed to disappear 5 seconds before the start of the commercial break, not the cross-promotion - presumably because the majority of regions were not opting out of the C4 announcement and needed the correct cue for their own opt, whether automated or manual . This makes me question whether they would appear on IDENT, if all regions used that. The smaller companies, after perhaps taking the initial decision not to bother with these, possibly had no idea when and where they were happening.
LWT opted out for a local Announcement about four or five times a shift (I’m told). YTV I assume much less often, as despite seeing quite a bit of YTV C4, I never stumbled across such an announcement. I believe Thames and LWT’s opt outs for commercial breaks worked differently to the other stations - was it totally automated and triggered from Charlotte Street? I may be wrong, but something like that is ringing a bell.
Last edited by Si-Co on 18 April 2019 11:38am
Cut out the coupon in your TV Times!