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Spencer For Hire5,838 posts since 13 Jan 2003
Yorkshire Look North (Yorkshire)
but you generally only had at most one programme trailer either side of a commercial break back then (on ITV and C4) so additional ones may have been seen as overkill.


By the 1990s multiple promos either side of a break were becoming common on a lot of ITV stations. TT (which I assume you're basing your observation on) were an outlier in continuing to only put out a single promo and padding out with long IVC/menu pieces from the announcer.


Yes, a lot changed in the 90s - like promos during an in-programme commercial break, as I mentioned above. I was specifically referring to the 80s (well 1982-1992) though.


I wonder if anyone else remembers Central introducing promos during mid-programme breaks for a short while at one point (I think in the late 80s) before abandoning the idea.
Robust amateurism
ttt
Wasn't it a networked thing? The breaks were slightly longer than normal to accommodate the extra promo.

TT started doing it during the summer of 1989. It was especially jarring as they played them out from the advert cart payout rather than separate tape, and that just felt wrong at the time. At first they were playing the same promo before and after the break (commonly for a locally-produced programme) and only started making better use of the slots later on. I'm pretty sure they opted for live announcements with holding slides at first instead of promos, further suggesting that this was something that had been foisted on them rather than their own idea.

They also used to insert the break bumper before the pre-advert promo which I always disliked. It just looked wrong on-screen.
Last edited by ttt on 31 May 2019 9:06pm
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Si-Co and Closedown gave kudos
ttt
I’m certain Central introduced them for a while, then stopped, and then they returned at a later date. I wonder if initially they were trialling the idea.


Yes I think you're right. They started in Summer 89 as above but I don't remember them being used much in autumn of that year, but then they returned permanently sometime in early 1990.
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Spencer For Hire gave kudos
Markymark6,735 posts since 13 Dec 2004
Meridian (North) South Today
Prior to the launch of C4, I would imagine information would have been sent out to prospective advertisers to explain why they should advertise on C4. But, would C4 have sent that out, or the regional ITV companies, as they were selling the airtime, or even the IBA?


I remember seeing promos summer of 82 on TVS promoting advertising on C4, and at the end an 0703 ( the then code for Southampton) number at the end. It looked like it was produced ‘centrally’ for the ITV companies to customise

And, because Hannington required a new aerial for most people to receive C4 (long story !) its Trade Test started on April 5th 1982, and we had these promos on TVS from that date

https://www.youtube.com/watch?v=gSCnQnvWb8I
Last edited by Markymark on 1 June 2019 12:30pm
Neil Jones5,263 posts since 23 Dec 2001
Central (West) Midlands Today
Prior to the launch of C4, I would imagine information would have been sent out to prospective advertisers to explain why they should advertise on C4. But, would C4 have sent that out, or the regional ITV companies, as they were selling the airtime, or even the IBA?


I remember seeing promos summer of 82 on TVS promoting advertising on C4, and at the end an 0703 ( the then code for Southampton) number at the end. It looked like it was produced ‘centrally’ for the ITV companies to customise


Don't you mean at the beginning? 0703 xxxxxx
Wouldn't be an area code if it was the end of a number Wink
Markymark6,735 posts since 13 Dec 2004
Meridian (North) South Today
Prior to the launch of C4, I would imagine information would have been sent out to prospective advertisers to explain why they should advertise on C4. But, would C4 have sent that out, or the regional ITV companies, as they were selling the airtime, or even the IBA?


I remember seeing promos summer of 82 on TVS promoting advertising on C4, and at the end an 0703 ( the then code for Southampton) number at the end. It looked like it was produced ‘centrally’ for the ITV companies to customise


Don't you mean at the beginning? 0703 xxxxxx
Wouldn't be an area code if it was the end of a number Wink


No, I meant the phone number was at the end of the promo Cool