Channel 4 Paralympics idents

I stumbled across the website of the design agency that has been refreshing the C4 brand for the past few years (including the C4 HD logo, the C4 +1 logo, and the summer 2010 C4 refresh).

I found some Paralympic idents that have been created but I don't think have been shown on air, maybe for use during next year's games as they have the rights to show them. If they have already aired then at least people who haven't seen them get to see them anyway as I haven't seen them elsewhere.

It's one of those annoying Flash-based sites so I can't give you a direct link, but I can say it's the second 'Channel 4' link on the top menu.

http://www.ruddstudio.com/

As soon as we got the news of the Usain Bolt ident, I immediately thought, that they might have some Paralympic idents for next year, however these seem to be quite short for idents, possible break bumpers?. good find.

Yes, I thought that, but they are labelled as 'idents' - so I just put that in the title.

These run as stings and titles to some of C4's paralympic programming - so chances are unless you're watching the European IPC Swimming Champs at 3am on a Tuesday morning you probably haven't seen them.

The website is not working. Hopefully its just down for a short time.

EDIT: Never mind, its working now

I think these will form the break bumpers (they've said the station will adapt Paralympic branding from the end of the Olympics) but I wonder if they'll opt more for London idents than Paralympic idents so they can be added to the mix once the games are over. If they can do something out of Blackpool's skyline they can surely do something with London.