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Channel 4 - New ident?

(March 2007)

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R2
r2ro
Yet another good Channel 4 ident with a great soundtrack. Their current package is easily the best on television.
GR
gregmc
Love the soundtrack!
AS
Asa Admin
Just shown it now before A Place in the Sun - looks great onscreen and my Freeview held up for those few seconds so I have a nice digital version captured too Smile
BR
Brekkie
Brilliant!


I'm sure someone will be willing to point one out but I don't think there is a single bad ident in C4's current set!


Also, anyone know why "Old Man" is yet to make it on to screen?
:-(
A former member
I wonder if there will do one with the old C4 coluers for there birthday this year;

I'm sure some one did a mock if it here a while back:
JE
Jenny Founding member
Maybe for their 25th anniversary they'll use "Four Score II" as their menu music? That would be a nice touch.
SO
SOL
That is fantastic and I love the soundtrack especially!

Normally idents start to become boring after a while until a new one is added, with the exception of the balloon but I hope this current style last for years to come!!
JR
jrothwell97
This new ident is BRILLIANT

Have you noticed how the best pres seems to come from channels that adopt a single numeral as their symbol (eg C4, BBC2 etc)? With the exception of BBC1's ident from 1991, they all seem to help the channel become something you really want to watch, even if only for the pres...
PC
Paul Clark
jrothwell97 posted:
Have you noticed how the best pres seems to come from channels that adopt a single numeral as their symbol (eg C4, BBC2 etc)? With the exception of BBC1's ident from 1991, they all seem to help the channel become something you really want to watch, even if only for the pres...


Yes, I think I've mentioned on occasion before that numerals seem to work so much better (one distinct exception of a non-numeral working well being the balloon, but then that was the trademark globe's most flexible incarnation and the music was just right).

However I ought to mention that while BBC 1 in '91 might have had just a single ident (showing different points per junction), the pres was bolstered when the '1' stings were introduced alongside similarly varied themed trail endboards -- and example of such snazzy use of the '1' can be seen on this site's very home page -- no doubting that wherever it is used, a numeral has flexibility and can be memorable, especially when compared to contrasting idents without any single icon for a symbol.
BR
Brekkie
Not just numerals though - it's more about logos really as fans of various ITV regions will agree I'm sure.


A text based logo never works as well.



Re: Four Score II - hopefully they'll use it for more than just a menu. It be great if they create a promo piece to mark their 25th with Four Score as the theme.

I think it's looking promising that C4 will mark the occassion this year - seen a couple of things with various execs from the channels making comments about them hitting 25 years, and we've already had that promo from Film4. When you consider too that at the moment for various reasons C4 is as keen as ever to prove it's worth, I think a bit of a nostalgic look back over 25 years is very much on the cards this autumn.
AL
alisterj
That is SO cool. I love Channel 4 forever. And the best announcer too.
PC
Paul Clark
Just thinking, anyone know if Lazy Bloke got withdrawn permanently?

Haven't seen it recently and I know it featured Des Lynam on Countdown who obviously isn't there anymore, which could have been the primary reason - I'm hoping it'll be revised at some point (i-e, changing the display on the telly, tweak the audio to the new sound) and then re-aired.

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